Alright, let’s be real for a second. AI used to be that thing we all talked about, but never actually used. 

Now? It’s running your workflows, answering your leads, and (hopefully) not calling anyone by the wrong name.

And if you’re building with HighLevel, the AI tools available right now can completely transform how your agency works.

⚡ Faster setups
📈 Smarter workflows
💬 More personalized automation

I just sat in on a killer training session with Mario Aldayuz (Head of Partnerships at HL Pro Tools), and the stuff he broke down around AI, automation, and tools like GPT, HeyLevi, and Bolt.new was next level. I took notes so you don’t have to.

Let’s dig in 👇

What Even Is AI? (And Why You Should Care)

If you’re new to the AI conversation, here’s the TL;DR Mario dropped that stuck with me:

“AI is just math.” 🧠

Seriously—beneath all the hype, it’s a bunch of algorithms pretending to think like us. He laid out four types of AI that help explain how far we’ve come:

The 4 Types of AI:

1. Reactive AI – Basic input/output. No memory. Think: a vending machine with code.
   
2. Limited Memory – What most of us are using today (like GPT-4). It remembers stuff within context.
   
3. Theory of Mind – Future stuff. AI that can understand emotions and intentions.
   
4. Self-Aware AI – Not real yet. Calm down, Terminator fans.

Understanding this evolution helps you appreciate how tools like ChatGPT or Voice AI can do what they do—and why they’re better than the early-gen stuff like Jasper (no offense, Jasper 👋).

Tools Mario Mentioned That You Should Be Using (or at Least Know About)

Here’s a quick hit list of tools that came up on the call, and what they’re good for:

🛠 HeyLevi – Think of it like ChatGPT, but baked into HighLevel. Use it to power client-facing AI agents.

🧠 TextCortex – Great for writing with structure. Especially if you’re doing content at scale.

⚡ Bolt.new – Automation supercharger. AI that learns from your workflows and adapts.

These tools don’t just save time—they give your team superpowers. ✨

“Cool Matt, But What Do I Actually Do With This?”

Good question. Let’s keep it simple:

Here’s what I recommend:

• Start small with AI in your agency. Don’t try to automate everything at once. One workflow. One inbox. Test. Improve.
  
• Use ChatGPT to write cleaner prompts. Seriously—don’t wing your AI scripts. Structure them like you’re explaining something to a 5-year-old.
  
• Follow HighLevel Labs. That’s where the good stuff drops first (and where Mario is always poking around).

And remember: AI doesn’t replace your team. It just gives them less to do and more time to scale.

Final Thought: AI Doesn’t Have to Be Complicated

You don’t need a PhD in computer science to use this stuff.

If you can write clear instructions, structure a funnel, or build a basic workflow, then you’re already 80% of the way to building something incredible with AI inside HighLevel.

We’re in the golden age of automation. And if you’re not using these tools to free up your time and wow your clients… You’re leaving opportunity on the table.

Want Help Getting It All Set Up?

We do this all day at HL Pro Tools. Whether you need help building AI automations, optimizing workflows, or getting Voice AI to stop saying weird things on calls…

👉 Visit hlprotools.com and let’s level up your agency.

Cool Free Thing: Steal My Testimonial Workflow ⭐️

Before you can grow a business, you’ve gotta earn trust. And the fastest way to earn trust? 

👉 Testimonials.

I want to give you our team’s exact Testimonial Workflow—the one we use internally to collect, organize, and edit killer client feedback without begging or bugging people.

✅ Built in HighLevel
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🎉 Get the free walkthrough here

Trust is currency. Grab this now.