Let’s play a game!
You’re looking for a tool to run your business.
You start researching. You find an “all-in-one” platform with glowing reviews.
Boom. Done. Click. Buy.
But then—wait.
You find another “all-in-one” platform. And it sounds just as good.
Now what?
If you’re stuck between HighLevel and Kajabi, you’re in this exact dilemma. Both claim to be the only tool you need. But if that were true, why are you still comparing?
I’ve been in your shoes. That’s why I’m breaking down both platforms—what they do, where they shine, and which one is actually right for you.
By the end of this, you’ll know exactly which platform fits your business (and where the marketing hype ends and reality begins).
What is HighLevel?
HighLevel (aka GoHighLevel) is an all-in-one marketing platform built for agencies and businesses that want to consolidate their tools.
It’s got everything you need to run your marketing under one roof:
✅ CRM & pipeline management
✅ Funnels & websites
✅ Email & SMS automation
✅ Reputation management
✅ Online courses & memberships
✅ White-labeling for agencies
✅ Analytics & reporting
If you’re tired of duct-taping 10+ tools together, HighLevel replaces them all.
Originally built for agencies, it’s now used by coaches, consultants, service-based businesses, and SaaS companies looking to scale without the chaos.
What is Kajabi?
Kajabi, on the other hand, is a platform laser-focused on course creators and knowledge entrepreneurs.
It’s built for selling digital products, offering tools to:
✅ Build & sell courses and memberships
✅ Create websites & landing pages
✅ Run email marketing campaigns
✅ Set up sales funnels
✅ Handle payments & checkout
If your entire business revolves around selling online courses, memberships, or coaching programs, Kajabi is built for you.
But here’s the catch: it’s not a full-fledged marketing platform. It has some marketing tools, but they’re not as robust as HighLevel.
So, let’s break it down.
HighLevel vs. Kajabi: Feature-by-Feature Breakdown
🚀 Websites & Funnels
Both platforms let you build websites and funnels. But the experience is wildly different.
Kajabi: Simple, clean, but restrictive.
- Drag-and-drop editor with easy-to-use templates
- Customizable, but limited (less flexibility than WordPress or HighLevel)
- Designed to support courses & memberships
HighLevel: Full creative control.
- True drag-and-drop builder
- Full customization (move anything, adjust anything, no restrictions)
- Designed for marketing funnels, lead generation, and conversion
If you want total creative control, HighLevel wins. If you just need a simple course website, Kajabi gets the job done.
🛒 Sales & Checkout
Selling is where these platforms start to diverge.
HighLevel: Sell anything.
- Digital products
- Online courses
- Physical products
- Coaching programs
- Recurring subscriptions
It’s versatile but complex. You get the flexibility to sell in any format, but there’s a learning curve.
Kajabi: Sell courses & memberships (only).
- Everything revolves around courses.
- If you want to sell physical products or services, it gets messy.
- But it has built-in affiliate marketing (so others can promote your courses).
If you’re only selling courses, Kajabi makes it easy. But if you want the flexibility to sell more than just courses, HighLevel is the better bet.
📣 Marketing & Communications
This is where HighLevel leaves Kajabi in the dust.
✅ Email & SMS marketing: HighLevel does both. Kajabi only does email.
✅ Two-way text conversations: Manage texts & calls inside HighLevel. Not possible in Kajabi.
✅ Automation & workflows: HighLevel’s automation is advanced. Kajabi’s is basic.
✅ Lead tracking & CRM: HighLevel has a built-in CRM & pipeline. Kajabi doesn’t.
Kajabi can send email campaigns, but HighLevel is a complete marketing powerhouse. If marketing is your priority, this isn’t even a contest.
🎓 Online Courses & Memberships
Here’s where Kajabi shines.
- Native tools to create assessments & quizzes
- Advanced theme customization for courses
- Code editor to fully brand the student experience
HighLevel has courses, but it’s not as customizable as Kajabi.
If courses are your whole business, Kajabi’s tools are better. But if courses are just part of what you offer, HighLevel still does the job.
💰 Pricing: What’s the Best Deal?
Both platforms charge based on features, not users. Here’s how they stack up:
HighLevel Pricing
- Starter Plan: CRM, funnels, email, SMS, and everything you need (up to 3 sub-accounts).
- Unlimited Plan: Unlimited sub-accounts, custom branding, and API access.
- SaaS Pro Plan: SaaS mode (sell HighLevel as your own software).
✅ No extra cost for more users
✅ 14-day free trial (can be extended to 30 days)
❌ No refunds
Kajabi Pricing
- All plans include the same features. The only difference? Feature limits.
- Example: The lowest plan allows 1 product, 10,000 contacts, and 1 admin.
- If you need more, you pay more.
✅ 30-day money-back guarantee
✅ 14-day free trial (can be extended to 30 days)
❌ Higher price if you scale
HighLevel gives you more flexibility for the price. Kajabi locks features behind tiers.
Which One Should You Choose?
Choose HighLevel if:
✅ You want a true all-in-one platform for marketing, sales, and automation
✅ You need email, SMS, pipelines, and automation
✅ You sell more than just online courses
✅ You want full control over websites & funnels
Choose Kajabi if:
✅ You are 100% focused on online courses
✅ You want a simple, structured way to sell memberships
✅ You don’t need advanced marketing tools
✅ You’re okay with scaling costs as you grow
Final Thoughts
Both platforms call themselves “all-in-one.” But let’s be real—they’re built for different people.
💡 If your focus is marketing, selling, and automating your business, HighLevel is the stronger choice.
💡 If you’re a course creator who doesn’t need advanced marketing tools, Kajabi is great.
Still on the fence?
Try HighLevel with expert support. We’ll help you set it up, manage it, and scale faster than ever.
👉 Visit HL Pro Tools and start your HighLevel journey today.