If you’ve ever stared at your HighLevel dashboard and thought, “This could be awesome… if I knew what I was doing”—you’re not alone.

I’ve been there. I’ve lived there. And that’s exactly why we built HL Pro Tools—to take the guesswork out of launching and scaling a HighLevel-based agency.

Recently, we hosted a live Zoom training with Mario Aldayuz (our Head of Partnerships and all-around HighLevel wizard) to walk through the real agency setup checklist:
What works. What breaks. What you should avoid at all costs.

Let me give you the quick recap, plus some action steps you can knock out today 👇

The Hidden Landmines Most Agencies Step On

HighLevel is powerful—but let’s be real, it’s easy to screw up the basics. Here are the top traps we see people fall into:

❌ Misconfigured domains (like broken links, missing SSL, or poor deliverability)
❌ Botched SaaS pricing that confuses clients or triggers billing issues
❌ Sloppy branding that screams “I’m just reselling someone else’s tool”

These aren’t just small annoyances—they’re growth killers.

So during our training, Mario broke down how to skip the landmines and build it right from day one.

What Every Agency Needs to Check Right Now

If you’re reading this and thinking “I might’ve missed something…”—you probably did 😅

Here’s your quick self-audit checklist:

✅ Are your domain and subdomains properly set up (with SSL)?
✅ Is your Stripe account integrated correctly—with products, plans, and pricing tested?
✅ Is your agency fully white-labeled with your branding—not HighLevel’s?
✅ Are you using branded emails (e.g. you@yourdomain.com) instead of Gmail or info@?

These are not optional. They’re the difference between “meh” and “this feels like a premium platform” in your client’s eyes.

Want to Look Legit? Brand Like You Mean It

I always say: If your CRM doesn’t look like your product, you’re just another HighLevel reseller. 😬

That’s why we built the HL Pro Tools Theme Builder—to help you transform the dashboard into something that actually reflects your brand, not someone else’s.

With a few clicks, you can:

• Customize CSS and colors to match your agency vibe
• Embed your own logo, links, and URLs
• Eliminate the HighLevel “tell” entirely

🧠 Pro Tip: Consistency builds trust. If your calendar link, login screen, and emails all say “HighLevel,” clients won’t take your brand seriously. Fix that.

You Don’t Have to DIY Everything

This is probably the most important thing I can say:

You don’t have to figure all this out alone.

At HL Pro Tools, we live and breathe HighLevel. We’ve built tools, templates, and custom themes that shortcut the learning curve—and help agencies skip years of trial and error.

Whether you’re brand-new or trying to clean up a messy setup, we’ve got what you need.

Ready to Actually Scale with HighLevel?

If you missed the training, that’s okay. But don’t stay stuck.

✅ Revisit your agency config
✅ Tighten up your branding
✅ Fix those technical loose ends
✅ And if you want help…

👉 Go to hlprotools.com and grab the tools, support, and training that’ll get your agency dialed in fast.

Trust me—it’s easier (and way more fun) when you don’t build it alone.