If you’ve been sleeping on HighLevel’s $97 plan because you thought it was too limited, it’s time to wake up.

In a recent live session, Mario Aldayuz (Head of Partnerships at HL Pro Tools) dropped some game-changing updates about what’s now available on HighLevel’s entry-level plan. 

And let me tell you—this is huge for agencies, freelancers, and developers looking to scale without immediately upgrading to the $297 tier.

So, if you’re ready to unlock new tools, automate smarter, and get way more value for your money, keep reading.

What’s New for $97 Plan Users?

Historically, the $97 plan was kind of like getting the “lite” version of HighLevel—solid, but missing some of the heavy-hitting tools. Not anymore.

Here’s what’s changing:

🔥 Marketplace Apps Are Now Available – Before, if you were on the $97 plan, you were missing out on a ton of integrations. Now? You can tap into the HighLevel Marketplace and supercharge your workflows without paying extra for a higher plan.

🔥 Expanded API Access – If you’re a developer or an automation junkie, you’re going to love this. New API access gives you way more freedom to customize HighLevel for your agency or clients. No more workarounds—now, you can build what you need, when you need it.

As Mario put it, “This expansion is about giving smaller agencies and developers more tools to win—without forcing an immediate plan upgrade.”

You get more power, flexibility, and automation options—all without touching your budget.

Why This Matters for Agencies & Freelancers

Let’s be real—most agencies don’t start on the $297 plan. When you’re just getting going, every dollar counts, and the $97 plan is the logical starting point.

But now? Instead of feeling like you’re stuck with a “basic” version of HighLevel, you can:

✅ Use integrations to streamline your operations
✅ Automate workflows more effectively
✅ Develop custom solutions without jumping to a higher tier

This update makes HighLevel way more powerful at every level—not just for those on the top-tier plans.

Actionable Steps: How to Take Advantage of These Upgrades

Alright, so now that you know what’s new, here’s how to actually use it:

🚀 Step 1: Head over to the HighLevel Marketplace and check out the integrations now available on the $97 plan. See what can save you time and improve your processes.

🚀 Step 2: If you’re a developer (or have one on your team), start exploring the new API access to automate and customize your setup.

🚀 Step 3: Don’t just read about this—test it out. Play around with the new tools and see how they can help you grow your agency without growing your expenses.

Final Thoughts: HighLevel Just Leveled the Playing Field

If you’re an agency, freelancer, or developer trying to maximize value while keeping costs low, this is your moment. HighLevel just made it way easier to scale on a budget—and that’s something worth taking advantage of.

💡 Need help optimizing your HighLevel setup?

👉 HL Pro Tools has the expert support, strategies, and resources to help you make the most of these new upgrades. Don’t go it alone—let’s get you running smarter and faster

Check out HL Pro Tools and start leveraging these powerful updates today! 🚀