Let’s talk about scaling. Not “grind harder” scaling. I’m talking about strategic, system-based, niche-smart scaling—the kind that doesn’t burn you out and actually grows your bottom line.
This is one of my favorite convos we’ve had on a recent Zoom call hosted by Mario Aldayuz (Head of Partnerships at HL Pro Tools).
He sat down with HighLevel power users Jared, Dan Doyle, and Thomas to dig into what it really takes to go from small-time SaaS hustle to full-blown revenue machine.
Spoiler alert: it’s not about doing more—it’s about doing the right things.
Niche Down or Blend In
One of the most powerful things Thomas shared was how he doubled down on vacation rental businesses—and it made everything easier.
✅ Easier to write marketing copy
✅ Easier to demo value
✅ Easier to charge more because you’re seen as the expert
So if you’re still trying to serve “anyone with a business,” you’re swimming in red water. Find your lane and own it.
Pick a niche where you understand the problems—and then solve them better than anyone else.
Build Systems and Alliances
Once you’re clear on who you serve, the next move is building scalable systems inside HighLevel that solve big problems on autopilot.
Think:
- Pre-built onboarding workflows
- Done-for-you nurture campaigns
- Custom pipelines that make your clients’ lives stupid easy
Thomas didn’t stop there. He also partners with other service providers who complement what he does—web designers, ad specialists, even VAs.
The magic? You become the “hub” for solutions in your niche, and referrals start flowing without chasing leads 24/7.
Actionable Takeaways (That Actually Work)
Here’s what I’d start doing today if I was trying to scale smarter:
🔍 Pick a niche you enjoy working with
📦 Package your services around their specific pain points
🤖 Use HighLevel to build repeatable systems that save you time
🤝 Form 1–2 strategic partnerships with people who can send you warm leads
📈 Raise your prices as your value becomes more specialized
And no, you don’t need to be a “tech wizard” to do this. You just need to get really good at solving problems with HighLevel—and then systemizing it.
Real Talk
Scaling your agency doesn’t mean bloating your offer or running yourself into the ground.
It means getting laser-focused, building killer workflows, and creating partnerships that multiply your impact.
HighLevel gives you the toolbox. We help you build the machine. 🛠️
Cool Free Thing: The Testimonial Workflow (aka Trust on Autopilot)
Before you can help clients, you need one thing first: Trust.
And nothing builds trust faster than a wall full of glowing testimonials. ⭐️
So here’s a freebie for you…
My team’s plug-and-play Testimonial Workflow—it shows you how to:
✅ Collect feedback automatically
✅ Edit it into killer testimonial content
✅ Display it in your funnels, sites, and emails with zero tech stress
It’s free. It’s fast. It works.
Want More Tools, Templates, and Scalable Strategies?
If you’re serious about growing your SaaS agency with HighLevel, you’re gonna love what we’re building over at HL Pro Tools.
✅ Pre-built snapshots
✅ Automation frameworks
✅ Strategy calls with people who’ve actually done this
👉 Go to hlprotools.com and let’s scale the smart way.
