Let’s be real—first impressions matter.
If your client logs into their dashboard and it looks like every other white-labeled HighLevel account out there, you’ve already lost some trust points.
But here’s the good news: With the right branding setup, you can make your agency look like a million bucks—even if you’re just getting started.
That’s exactly what Mario Aldayuz (Head of Partnerships at HL Pro Tools) unpacked during one of our live Zoom trainings.
And if you missed it, I’ve got you covered. Here’s the condensed, caffeinated version you can put into action today.
Why White Labeling Isn’t Optional Anymore
Here’s the deal…
🔒 Trust = retention
💼 Branding = professionalism
💸 Professionalism = premium pricing
When your clients log into your CRM and it actually feels like your platform—not just a HighLevel clone—you instantly stand out.
This isn’t just a “nice to have” anymore. It’s a sales asset.
Tools That Make Your Brand Pop
Mario shared a few sneaky-powerful tools to help you level up your look:
🖼️ Custom CSS + JavaScript – Tweak visuals, UI, and flow so it matches your brand perfectly
🛠️ HL Pro Tools’ Theme Builder – Drag-and-drop your way to a fully customized dashboard (no dev skills required)
🔗 Branded Subdomains – Think app.youragency.com instead of some generic login link
These touches might seem small… but they’re huge when it comes to perceived value.
Email Domains That Don’t Suck
If you’re still sending from hello@youragency.com, we need to talk.
✅ Use personalized email addresses like matt@youragency.com
✅ Avoid “spammy” generic emails like info@ or noreply@
✅ Set up SPF, DKIM, and DMARC (boring, yes—but essential for deliverability)
Pro tip: Clients trust emails from a real person. Automation is great—but personalization wins deals.
Brand Consistency = Client Confidence
Your brand should feel intentional across every single touchpoint.
Here’s a quick checklist Mario shared that I 100% co-sign:
📧 Client emails → branded with your logo and sender identity
📱 SMS and notifications → clean, personalized, and tone-matched
📊 Dashboards → color-matched to your brand with proper logo placement
🔗 Calendars + forms → hosted on your branded subdomain
If your stuff feels slapped together, it’ll reflect in how seriously clients take you. 👀
Quick Wins to Implement Today
🧼 Do a client experience audit
🎯 Update your branded links + email senders
🎨 Try the HL Pro Tools Theme Builder to refresh your UI
🔧 Explore minor CSS/JS tweaks to modernize your look
Don’t let your platform look like everyone else’s. That’s not how you stand out—and definitely not how you grow.
Cool Free Thing: The Testimonial Workflow (aka Trust on Autopilot)
Before you can sell, you need trust. And nothing builds trust faster than a solid testimonial.
So, in the spirit of free stuff—I want to give you our team’s Testimonial Workflow.
This system shows you exactly how to:
✅ Collect testimonials on autopilot
✅ Turn them into polished, high-converting proof
✅ Plug them into funnels, emails, websites—without overthinking it
Use it to turn social proof into sales fuel.
Want to Look Like a Pro From Day One?
If you’re serious about building a legit-looking, high-performing agency on HighLevel…
We’ll help you dial in your branding, workflows, and growth strategy—fast.
Let’s build something worth showing off. 😎
