Let’s talk about something that’s got me way more excited than it probably should—but if you’ve been living in HighLevel like I do, you’ll get it.

I’m talking about custom objects. Yeah, I know—it doesn’t sound sexy at first. But what this means for your automations, client tracking, and the entire way your agency operates? Game-changing. 💥

In our latest Zoom jam session, Mario Aldayuz ( Head of Partnerships at HL Pro Tools) walked through some wild updates rolling out in the HighLevel ecosystem. 

And trust me—you’re gonna want to watch what’s coming next.

The Shift: From Opportunity Cards to Custom Objects

First things first: we’re seeing serious upgrades to the way opportunity cards work. HighLevel is quietly rolling out new actions that let you:

✅ Find
✅ Update
✅ Edit
✅ Delete
✅ Create opportunity entries directly inside workflows

And here’s the kicker—Mario confirmed that this functionality is setting the stage for full-blown custom object automation. 😮‍💨

What does that mean in English?

We’re inching toward a future where your workflows can manage data like a full-on backend system—tailored to your use case, your agency, and your clients.

Why This Is a Big Freakin’ Deal

Look, the “Find or Create” stuff we’ve had until now has been nice… but limiting.

When custom object automation goes live, you’ll be able to build workflows that:

🔁 Loop through a client’s previous service history
🧠 Trigger specific messages based on a project’s status
📊 Manage complex data without needing 3rd-party tools or Frankenstein spreadsheets

You’ll be replacing spreadsheets, third-party databases, and all that manual follow-up clutter with clean, powerful automations.

It’s not just “more features”—it’s a whole new layer of customization that puts HighLevel on par with enterprise CRMs (minus the sticker shock).

Real-World Use Case (Because You Know I Love a Good Scenario)

Let’s say you run a coaching business and want to track each client’s progress through a multi-module program. 

Right now, you’re probably hacking this together using tags, notes, and maybe even a Trello board. 🎯

With custom objects, you could:

• Track each module as a separate object
  
• Log which ones are completed (automatically!)
  
• Trigger emails when someone gets stuck
  
• Show a progress bar inside the client portal
  
• Use AI to analyze who’s falling behind and needs nudging

Basically, you’ll look like a genius—and your client experience goes through the roof. 📈

Final Thought

HighLevel is evolving from a powerful funnel builder into a seriously robust automation platform—and these custom object updates are a huge part of that journey.

If you’re still just “building funnels,” cool. But if you’re ready to build a real backend for your agency, this is the stuff to keep your eyes on.

If you want more control, more personalization, fewer workarounds—Check out HL Pro Tools for expert guidance and everything you need to stay ahead of the game.