Alright, let’s talk about one of the coolest (and most frustrating) features in HighLevel right now: Custom Objects.
This feature has massive potential. Think: real estate agents linking properties to landlords, or coaches connecting workouts to clients.
But if you’ve tried to automate any of that… you probably hit a wall.
So, here’s how I hacked around it—with a little duct tape, a webhook, and some creative problem-solving.
Let’s dig in 👇
The Problem: You Can’t Automate Custom Object Relationships (Yet)
So I’m building a workflow where a contact (let’s say a landlord) fills out a form that should attach a custom object (like a property) to their record.
Sounds simple, right? NOPE.
As of right now, HighLevel’s automation tools don’t natively support assigning or linking custom objects dynamically through workflows.
That means…
❌ No simple way to create a new property record and link it to a landlord automatically.
❌ No “If X, then attach this custom object” inside your usual workflow builder.
❌ No easy way to scale the system without tons of manual labor.
Bummer, right?
The Solution: Say Hello to the “Boomerang Hook”
Here’s the workaround I landed on—and yes, it works like a charm:
- Use a webhook inside your workflow to send contact + custom object data to an external tool (like Make or Zapier).
- Over there, run a quick script to format the relationship correctly.
- Then, boomerang the updated data back into HighLevel using the API.
The result? 🎯 An automatic creation and association of your custom object with the contact—without lifting a finger after setup.
It’s not the most elegant solution, but it’s scalable, flexible, and it actually gets the job done.
Key Takeaways (Steal These Ideas)
✅ Custom objects are awesome—but still raw.
Expect bugs, gaps, and limited out-of-the-box automation for now.
✅ Use the API + webhooks as your duct tape.
If you’re technical (or have a dev friend), you can fill in the gaps manually.
✅ Build with future-proofing in mind.
Once HighLevel releases native support for object automation (it’s coming), you’ll be ready to simplify.
Pro Tip:
If you’re delivering snapshots with custom objects—test everything in a dummy account first. Complex setups are more fragile than you think, and trust me, it’s easier to break than to fix later.
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Want More Tricks Like This?
If you’re building inside HighLevel and want prebuilt tools, plug-and-play workflows, and less time duct-taping things together—come hang out at hlprotools.com.
We make HighLevel easier. Period.
