Wouldn’t it be perfect if you could work less but get better marketing results?
Marketing demands you to focus on A LOT of things at the same time.
You manage clients, schedule appointments, create landing pages, track email campaigns, and more in a single day.
Luckily, there’s an app for everything! You can use different platforms to perform these tasks for a monthly cost. Some are reasonably priced, so it’s okay.
But now, you have a new problem.
You have to constantly move from one platform to another, and the monthly costs of the apps start to pile up, so it’s not cheap anymore…
Wouldn’t it be amazing if there were a magic tool that integrated all the platforms you use every day?
HighLevel defines itself as an all-in-one marketing platform for agencies, business owners, and freelancers who want to reduce their tech stack and optimize their workflow.
But that’s too ambiguous… What does “all-in-one” really mean? How does HighLevel do it?
We’re here to answer those questions!
We’ll review the platform’s main features, discuss its pricing options, and explain how it integrates all the tools you use in a single place.
Quick Overview:
Before we get into the platform’s specific features, let’s unpack the basics of HighLevel and how it works.
All-In-One Marketing Platform
Whenever you look for a tutorial, a guide, or just info about HighLevel, you’ll always see the tagline “it’s an all-in-one marketing platform!” But what does that mean?
The concept is simple: Do everything you need in a single place instead of constantly juggling different platforms.
HighLevel takes care of every marketing task to save you time and money.
Instead of paying multiple monthly subscriptions, you only pay one.
Instead of logging into multiple accounts, you only need one login to do everything.
It’s the perfect solution for saving money on operational costs by reducing your tech stack and time by concentrating everything you need in a single place.
Pricing options
If you’re exploring GoHighLevel for your business, one of the first things you’ll want to know is how much it costs—and more importantly, what you get for that cost. Let’s break it down in a clear, no-fluff way so you can see which plan makes the most sense for your needs.
1. Starter Plan – $97/month
Who it’s for: Small businesses or solopreneurs just starting out with lead generation and client management.
What you get:
- Unlimited users and contacts (so no worries about extra fees for adding your team).
- Manage up to 3 sub-accounts (perfect if you have a few different clients or projects).
This plan is your entry-level ticket to an all-in-one CRM to streamline your operations. If you’re testing the waters or working with a small client base, this is a great place to start.
2. Unlimited Plan – $297/month
Who it’s for: Agencies and businesses with multiple clients and a growing need for customization.
What you get:
- Everything from the Starter Plan, plus:
- Unlimited sub-accounts (great if you work with lots of clients or projects).
- A branded desktop app to add your agency’s logo and branding (fancy, right?).
- API access to integrate GoHighLevel with other tools and systems.
This plan is ideal if you’re scaling up and need the flexibility to manage more clients without worrying about hitting limits.
3. SaaS Pro Plan – $497/month
Who it’s for: Agencies that want to take things to the next level by offering their own software as a service (SaaS).
What you get:
- Everything from the Unlimited Plan, plus:
- SaaS Mode: Create automated sub-accounts for your clients and rebill them at your own pricing.
- Full API access for advanced integrations and automation.
If you’re dreaming of launching your own SaaS business or want to offer white-label services to your clients, this is the ultimate plan to grow your revenue while staying hands-off.
So, Which Plan Is Right for You?
- Starter Plan: You’re just starting out and need the basics to manage a few clients.
- Unlimited Plan: You’re scaling your agency and need room for growth.
- SaaS Pro Plan: You’re ready to build a full-fledged SaaS business or offer white-labeled services.
No matter which plan you choose, GoHighLevel includes a 14-day free trial to help you decide if it’s the right fit.
HighLevel or GoHighLevel? Let’s Clear This Up
If you’ve been diving into the world of HighLevel, you might have noticed something a little funny—some people call it “HighLevel,” while others insist on “GoHighLevel.” So, which one is right?
Here’s the short answer: neither is wrong, and both are commonly used.
Now for the fun backstory: When the founders launched the platform, they wanted to use the sleek and simple domain name highlevel.com.
But as luck (or the internet) would have it, that domain was already taken. So, they went with gohighlevel.com instead.
Naturally, that led to people using “GoHighLevel” as a shorthand for the platform’s name.
Technically, the platform is just called HighLevel—but honestly, it doesn’t really matter.
Whether you say “HighLevel” or “GoHighLevel,” everyone knows what you’re talking about.
Now that you’re in the know, you can confidently call it whatever feels right and join the rest of us in the great name debate.
HighLevel CRM
A Client Relationships Management platform (CRM) stores and manages all your customer’s data.
High-level CRM not only gathers all the customer’s information but also combines it with their marketing tools to help you gain insights, automate processes, and analyze your business performance.
Why should you care about these integrations? Good question!
HighLevel isn’t just about managing data—it’s about transforming your workflow and making your life easier. By integrating everything you need in one place, it helps you:
- Increase your clients’ lifetime value: Happier clients = longer relationships.
- Boost client retention: Keep them coming back for more.
- Spot upsell opportunities: Know when to offer a little extra.
Let’s explore the features that make this platform valuable for businesses big and small.
Pipeline Management
Repetitive tasks are the bane of every marketing team.
You waste time doing the same thing repeatedly and spend valuable work hours that could be used on more critical tasks or projects!
HighLevel streamlines and automates your workflow to guide leads or customers through various steps without you or your team spending time on each.
Your clients and leads are always engaged and have everything they need to move forward while your team optimizes their workflow. It’s a win-win situation!
Schedule Appointments and Manage Calendar
Managing meetings and appointments can be messy if you constantly jump from one platform to another.
Using HighLevel, you can track all your clients’ appointments and book your meetings.
The platform allows you to automate responses, set new meetings, and track your appointment status.
Build Websites and Funnels
Your website is the face of your business. It’s the first place new clients will visit when learning about you.
Creating a fantastic website is critical for any business!
You need to catch the attention of your visitors while giving them all the information and steps to follow to contact you.
HighLevel makes building your website simple and efficient. You don’t need deep technical knowledge to create a top-tier site.
Among the options that HighLevel offers are:
- Drag-and-drop functionality
- Add membership options to your website
- Host online courses and classes
- Create surveys and forms
- Templates to easily create functional websites and funnels
Payment Processing and Invoicing
Payment processing and invoices are more than just charging your clients; they influence customer satisfaction and business relationships.
You need to think about making the process easy for yourself and make sure that it is simple and clear for your clients to follow.
HighLevel takes care of your invoices and sends them directly to your client. The platform allows you to:
- Create multiple products for each sub-account
- Add and edit your clients’ information
- Automatically add taxes
- Add discounts to your invoices
- Check the status of your invoices
You can also integrate with payment platforms such as Stripe to streamline payments.
Manage Communications and Marketing Campaigns
Remember what we said about repetitive tasks being the bane of every marketing team? Well, managing communications and marketing campaigns are two heavy offenders here.
Managing multiple communication channels, preparing email campaigns, planning social media publications, and tracking the performance of every platform consumes A LOT of time.
Thankfully, HighLevel comes to the rescue here and gives you everything you need to save weekly work hours for you and your team.
How? Let’s go step-by-step!
Track messaging apps
If you’re getting leads from multiple messaging apps, your team will have to move from one to another to quickly answer any question or request from potential clients.
HighLevel integrates texting services such as Messenger, Instagram, or WhatsApp inside the platform.
It’s easier to track conversations and respond faster when you don’t have to switch from one app to another constantly.
Manage Email Campaigns
Email marketing is an excellent way to boost engagement, raise awareness, and generate revenue. But it has its challenges.
Your marketing team needs to spend mail crafting the email, reviewing contact lists, and tracking their results to optimize.
All while jumping through multiple platforms.
HighLevel lets you create amazing emails and save time using the email builder customization options and templates while tracking your campaign’s performance in a single place.
Social Media Planer
On average, people spend 143 minutes on social media daily.
That’s almost two and a half hours your business can use in its favor!
However, maintaining a solid social media presence can be complicated. Especially if your team needs to manage multiple platforms, each with its metrics and content.
Using HigLevel, you can manage and track each of your social media publications. There’s no need to move from one to another; everything is in a single dashboard!
Ads Reporting
Every marketing team understands how important it is to track and report ad results, but they also know how time-consuming it can be.
HighLevel’s reporting system lets you review the performance and status of your Google Ads and Meta Ads campaigns, consolidating everything in a single location.
API Integrations
Customizing your platform to your needs is the best way to maximize its value.
You can use API integrations to customize and connect HighLevel with external applications and services.
If a specific feature is not natively available in HighLevel, you can add it to streamline workflows, automate tasks, and personalize your solutions.
Using API integrations, you can:
- Automatically transfer data between HighLevel and other systems.
- Reduce manual data entry and reduce errors
- Expand HighLevel functionality
Keep in mind that this feature is only available for Unlimited Plan users and requires technical knowledge.
White Labeling SaaS
We saved one of the best HighLevel features for the last.
HighLevel allows you to rebrand the platform and resell it as your own.
You don’t need to build your platform; simply add your colors, branding, and logo to HighLevel and set your desired price.
By doing this, you can create a new revenue stream.
You can even add a service to manage the platform and expand your offerings.
There’s no limit to the number of clients you can have, but you will need to use the unlimited sub-account feature, which is only available in the Unlimited Plan.
Conclusion
HighLevel allows you to focus on what matters—growing your business.
It consolidates all your marketing sales and tools in a single place to streamline your workflow and help you spend less on monthly subscriptions.
Whether you’re a freelancer, an agency owner, or a business looking to optimize, HighLevel’s all-in-one features offer a scalable solution that grows with you.
What we just went through is the tip of the iceberg. Mastering every feature available and making the best of HighLevel requires practice and time with the platform.
Remember that there’s no better way to learn something than with the help of an expert. Visit hlprotools.com and sign up to get all the help you need to make the best of all HighLevel features.