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From Ruff to Ready: How to Write AI Prompts That Actually Work in HighLevel

Let me guess — your HighLevel bot is answering questions like it just woke up from a nap in 2017. 😴

You wrote a prompt, crossed your fingers… and now it’s giving pricing info it shouldn’t, ignoring key questions, or responding like it’s never met your business before. Been there.

I recently hopped into a Zoom session led by our Head of Partnerships, Mario Aldayuz, where we unpacked how to train your AI bot like a pro — and yeah, it all starts with the prompt.

People from all corners of the HighLevel world — Progreda, GHL Engine, the Syndicate — showed up, asked smart questions, and walked away with one big truth:

“If your AI is confused, your prompt probably sucks.”—Mario (and also me, tbh)

Let’s fix that!

Real Talk: Your AI Bot Is Only As Good As Its Script

In one of the coolest parts of the session, Mario walked us through setting up a Conversation AI Bot for a dog grooming business 🐶 — and yes, the bot had personality and puns.

Here’s how he made it both fun and functional:

🧠 Step 1: Define the Bot’s Personality

Should it sound playful? Professional? Like a Golden Retriever in a bowtie?
Tone matters. A bot that matches your brand vibe = better conversations + more bookings.

📝 Step 2: Write a Clear, Specific Prompt

This is everything. Don’t just say:
➡️ “Help customers book an appointment.”

Instead, tell the bot exactly what to do:

“Greet the user in a friendly, playful tone. Ask for their dog’s name, breed, and any special care needs. Then offer to book a grooming appointment using the calendar link. If the user seems confused or upset, escalate to a live rep immediately.”

Bonus Power Move: Use Qualification Scripts

These are simple questions that lead a prospect down the right path while gathering useful info. Here’s what we used in the dog grooming bot:

  • “What breed is your dog?”
  • “Does your dog have any special care requirements?”
  • “Are you looking for a bath, haircut, or both?”

Each one feels casual — but they set your team up for success before they even step into the convo.

Key Idea: Good bots don’t just chat — they qualify leads.

Common AI Prompt Mistakes (That You Might Be Making)

Let’s get honest for a sec. If your bot’s been wildin’ out, it’s likely one of these:

❌ Too vague: “Just help people.”
❌ Too short: “Book appointments.”
❌ Too much info: 8-page doc with random pricing, policies, AND a company history.

Instead:

✅ Keep your docs clean — like a single-page FAQ
✅ Be crystal clear in your prompts
✅ Plan for edge cases (like upset users or pricing questions)

Test It Before You Trust It

Don’t wait for real customers to find out your bot’s broken. Use ChatGPT or the HighLevel preview to run test convos. See where it fails. Fix. Repeat.

Ready for an AI Bot That Actually Helps?

Look — crafting great prompts takes work. But the ROI? Wild.
You’re automating support, qualifying leads, saving time, and delivering a better client experience.

If you want help building bots that don’t suck (and don’t talk nonsense), the team at HL Pro Tools is ready to roll.

👉 Head over to hlprotools.com and let’s build you a bot that’s more team member than tech headache.

Let’s turn your AI into your MVP.

Do you want the HighLevel fast-track?

We bundled all the goodness we created for ourselves over the past 18 months into a complete training to sell more & retain clients longer with HighLevel®.

About HL Pro Tools

HL Pro Tools is the only white label HighLevel® support with a money back guarantee to help your agency sell more & retain clients longer.

Do you want the HighLevel fast-track?

We bundled all the goodness we created for ourselves over the past 18 months into a complete training to sell more & retain clients longer with HighLevel®.