You’ve probably heard people rave about HighLevel as the “all-in-one” marketing platform.

And let’s be honest—at first, it sounds like a pipe dream.

One platform to replace them all?

Yeah, I had my doubts, too.

But after testing every major tool in the industry, I can confidently say HighLevel isn’t just hype. It’s a serious game-changer.

Still, if you’re here, it means you’re asking the right question:

👉 Is HighLevel the best fit for my business—or is another tool better?

Let’s settle this.

Today, I’m breaking down HighLevel vs. HubSpot, ClickFunnels, and Kajabi—so you can cut through the noise and pick the right tool for your needs.

What Makes HighLevel Different?

HighLevel was built for agencies and marketers who were tired of piecing together 10+ tools to run their business.

Instead of paying for a CRM, email software, funnel builder, automation tool, appointment scheduler, and reputation manager separately—HighLevel does it all under one login.

Here’s what’s inside:

✔️ CRM & pipeline management (replace HubSpot & Pipedrive)
✔️ Funnels & websites (replace ClickFunnels, Leadpages & Wix)
✔️ Email & SMS automation (replace ActiveCampaign, Mailchimp & Twilio)
✔️ Online courses & memberships (replace Kajabi & Teachable)
✔️ Reputation management (replace Podium & Trustpilot)
✔️ White-labeling (if you’re an agency, this is a game-changer)

Now, let’s see how it stacks up against the competition.

HighLevel vs. HubSpot

HubSpot: The Enterprise Giant

HubSpot is a beast in the CRM world—there’s no denying that. It was built for sales teams that need deep data, forecasting, and automation.

✅ Pros:
✔️ Best-in-class CRM & pipeline tracking
✔️ Strong sales automation & reporting
✔️ Huge app marketplace for integrations

❌ Cons:
🚨 Pricing is complicated and gets expensive fast
🚨 Requires multiple paid add-ons for full functionality
🚨 Learning curve is steep for beginners

HighLevel vs. HubSpot: Who Wins?

💡 Choose HubSpot if:
✔️ You’re a mid-to-large business with complex sales needs
✔️ You don’t mind paying $3k+/year for a CRM
✔️ You already use HubSpot’s ecosystem of tools

🔥 Choose HighLevel if:
✔️ You want a CRM + marketing automation + funnels + SMS in one tool
✔️ You need unlimited users and contacts for a fixed price
✔️ You’re an agency managing multiple clients and need white-labeling

👉 Verdict: HubSpot is amazing—but only if you can afford it. If you want marketing automation + CRM without breaking the bank, HighLevel wins.

HighLevel vs. ClickFunnels

ClickFunnels: The OG Funnel Builder

ClickFunnels put sales funnels on the map. It’s still a great tool, but since launching in 2014, it hasn’t evolved much beyond just being a funnel builder.

✅ Pros:
✔️ Simple, beginner-friendly drag-and-drop funnel builder
✔️ Great for one-page sales funnels & lead generation
✔️ Active community & Russell Brunson’s training is solid

❌ Cons:
🚨 Limited marketing automation (no SMS, no advanced CRM)
🚨 Expensive for what it does ($297/mo for the full version)
🚨 Basic email marketing (compared to HighLevel’s automations)

HighLevel vs. ClickFunnels: Who Wins?

💡 Choose ClickFunnels if:
✔️ You’re only focused on sales funnels and don’t need extra features
✔️ You want to use Russell Brunson’s funnel templates & training
✔️ You prefer a super simple tool with no extra learning curve

🔥 Choose HighLevel if:
✔️ You want funnels + CRM + email + SMS + automation in one place
✔️ You’re an agency building funnels for multiple clients
✔️ You want full creative control over your funnel design

👉 Verdict: If you just want funnels, ClickFunnels is fine. But if you need funnels + marketing automation + CRM, HighLevel is the better deal.

HighLevel vs. Kajabi

Kajabi: The Course Creator’s Dream

Kajabi is built for selling online courses. It has beautiful course layouts, built-in checkout, and email marketing—but it’s not really an all-in-one marketing tool.

✅ Pros:
✔️ Stunning course & membership site templates
✔️ Great for selling digital products & coaching programs
✔️ Easy-to-use course builder

❌ Cons:
🚨 Limited automation & marketing features
🚨 Expensive for beginners ($149–$399/mo)
🚨 Not ideal for service-based businesses or agencies

HighLevel vs. Kajabi: Who Wins?

💡 Choose Kajabi if:
✔️ You’re only selling courses & memberships
✔️ You need a simple, all-in-one course platform
✔️ You’re okay with limited funnel & marketing options

🔥 Choose HighLevel if:
✔️ You sell courses + services + digital products (more flexibility)
✔️ You want advanced automation & CRM features
✔️ You need funnels, SMS marketing, & lead nurturing tools

👉 Verdict: Kajabi is great if you only sell courses. But if you want to sell courses + services + coaching + other digital products, HighLevel gives you more options.

Final Thoughts: Should You Use HighLevel?

By now, you’ve probably noticed a pattern:

👉 If you only need one specific function (like CRM, funnels, or course creation), a specialized tool like HubSpot, ClickFunnels, or Kajabi might work better.

👉 But if you want a true all-in-one platform—with funnels, marketing automation, CRM, email, SMS, memberships, and more—HighLevel is hands-down the better investment.

Who HighLevel is Best For:

✅ Agencies & marketers who need a scalable solution
✅ Businesses that want to consolidate their tech stack
✅ Anyone tired of paying $1,000+/mo for multiple tools

If that sounds like you, why not try HighLevel with expert support?

👉 Visit HL Pro Tools and we’ll help you set up, customize, and scale your business—without the overwhelm.