How AI is Actually Changing the Game in HighLevel (And What To Do About It)

We’ve all seen the overhyped AI tools that promise magic and deliver confusion.

So I tuned into a Zoom training with Mario Aldayuz (Head of Partnerships at HighLevel and automation wizard), and let me tell you — it was 🔥.

This wasn’t some fluffy, surface-level chat. It was packed with real AI use cases, powerful tools, and honest takes on how to stop “dabbling” and actually make AI work for your agency.

Here’s what you missed — and how to get ahead before your competitors do.

AI Isn’t a Trend — It’s a Force Multiplier

Here’s something Mario said that stuck with me:

“AI doesn’t replace creativity. It amplifies it.”

You don’t need to become a full-blown developer or prompt engineer to use AI inside HighLevel. You just need to understand where it adds leverage.

🧠 Imagine this:

• Your client fills out a lead form.
  
• AI instantly writes a personalized email follow-up using their responses.
  
• SMS triggers go out compliant and optimized.
  
• And everything runs on autopilot.

This isn’t futuristic sci-fi. It’s now.

AI Tools Worth Plugging Into HighLevel

Mario dropped some serious tool recs during the training. If you’re feeling stuck, these are solid places to start:

✨ HeyLevi – AI-generated content for subaccounts, ready to plug into your snapshots.
🧠 TextCortex – More powerful than ChatGPT alone. Think internet-enabled insights, folder organization, and smart workflows.
💬 BotPress – Build chatbots without needing to code (yes, really).
🛠️ Bolt.new & Lovable – If you want to start prototyping or building simple AI apps without dev skills.

👉 Pro Tip: Don’t try to use all of these at once. Test one. Run a workflow. See what actually moves the needle. Then build from there.

“But What If It Breaks?” (Or Costs Me a Fortune?)

You’re not alone. One of the biggest questions in the Q&A was around AI going rogue or quietly running up a bill.

Mario’s advice?

• Keep an eye on costs. GPT actions in HighLevel are cheap (~$0.03 per run), but they add up fast in scale.
  
• Don’t overcomplicate your workflows. The more moving parts, the more things can break.
  
• Think efficiency, not complexity. Sometimes a basic automation does more than a flashy one.

🧠 Remember: Just because AI can do something, doesn’t mean it should.

Where This Is Going (And Why You Should Care)

What’s clear from the training — and what I see every day — is this:

Agencies that learn how to combine AI + automation are going to dominate the next wave.

That means better client results. More retention. And systems that scale without burning your team out.

So, if you’re still playing it safe or waiting for the perfect setup… this is your sign to get moving. Start messy. Learn fast. And if you need help — we’ve got your back.

Want More Like This?

This is exactly the kind of thing we geek out about over at hlprotools.com.

If you want white-label support, pre-built automations, training, and HighLevel tools that actually work — come hang with us. We build this stuff for a living, so you don’t have to.

 Cool Free Thing: My Testimonial Workflow (Yours, Free)

Before you can help clients, you’ve gotta earn their trust. And the fastest way to do that?

⭐️ Testimonials.

So in the spirit of free stuff, I want to give you the exact Testimonial Workflow my team uses to:

✅ Ask for testimonials without it feeling awkward
✅ Clean them up and edit them quickly
✅ Drop them into funnels, emails, pages — wherever you need social proof

👉 Grab the walkthrough here

It’s fast. It’s easy. And it’s one less thing you need to figure out on your own.