How I Automated Social Media Content Without Losing My Sanity

Posting content manually is the worst. Whether you’re managing 5 accounts or 50, there’s nothing fun about copy-pasting posts every week into a Social Planner. Especially when you know automation exists… you just don’t know how to piece it all together without breaking things.

Good news—Mario Aldayuz, Head of Partnerships at HL Pro Tools, just blew my mind with a walkthrough that makes social content automation so slick, it almost feels like cheating.

If you’re running an agency, managing multiple brands, or just want to reclaim your time, here’s how we’re doing it—with Google Sheets + N8n + HighLevel’s Social Planner.

The Automation Stack

Here’s what Mario laid out during our Zoom call (seriously, this man needs a TED Talk on automation):

✅ Google Sheet = Your master content plan
✅ Google Apps Script = The trigger that watches for new content
✅ N8n = Your no-code connector to move that content into HighLevel automatically via API

So instead of logging into HighLevel to schedule each post, you just update a spreadsheet—and the whole thing runs in the background.

🥂 Cheers to never touching the Social Planner UI again.

Securing the Workflow (Without Giving Your API Keys a Heart Attack)

One of the 🔥 questions that came up was:
“How do I keep this secure, especially if I’m working across multiple sub-accounts?”

Here’s what Mario recommended:

🔐 Use private integration tokens from HighLevel (don’t go sharing global ones)
🛑 Limit the scopes on those tokens—only give the access that’s absolutely needed
🔐 Add 2FA on your accounts, and store tokens securely (he uses a private Google Sheet as a vault)

This gives you the freedom to automate without blowing open the back door to your clients’ accounts.

Why This Is a Game-Changer for Agencies

Most of us are managing content for multiple brands. That means:

📅 Weekly or monthly batching
📲 Posting across multiple platforms
📥 Last-minute changes and edits
😩 Repeating the same steps 30 times

This workflow wipes out 80% of that pain. Just plan your posts in Google Sheets, and everything flows into HighLevel’s Social Planner like magic. No extra tools. No Zapier chains. No chaos.

🧠 Insider Tip: Set up a column in your Google Sheet for post status (like “draft,” “ready,” “approved”) and use that to control what gets published. It adds a layer of content QA without messing up automation.

TL;DR — Here’s What to Steal From This:

⚫ Use Google Sheets + Apps Script + N8n for supercharged social automation
🟣 Push content directly into HighLevel’s Social Planner via API
🔐 Secure it all with private integration tokens and limited scopes
🤖 Save hours every week, especially if you’re managing multiple accounts
💰 Turn this into a productized service for your clients (and charge more)

Want More Stuff Like This?

If you’re tired of duct-taping your systems together and you’re ready to run your agency like a real business, you need to check out hlprotools.com.

I’m talking:
✅ Done-for-you snapshots
✅ Smart automations
✅ Tutorials from people who actually use HighLevel every day
✅ Plus, access to workflows like this one from Mario and the crew

👉 Go there now: hlprotools.com

Cool Free Thing: The Testimonial Workflow (Yours, Free)

Before you can help businesses with your service, you need to build trust.
And the fastest way to do that? ⭐️ Testimonials.

In the spirit of free stuff, I want to give you my team’s Testimonial Workflow—a plug-and-play system for gathering, editing, and organizing testimonials like a pro.

It’s simple. It works. And it makes you look 10x more legit to prospects.

👉 Grab it here: Get the Free Testimonial Workflow

Go forth and automate ✌️