AI isn’t just for robots in sci-fi movies anymore. It’s here. It’s in our inboxes, chatbots, CRMs — and yeah, it’s built right into HighLevel.
But here’s the thing… AI can either save your team hours a day — or create total chaos.
It all comes down to how you use it.
We recently had a killer Zoom session led by Mario Aldayuz (Head of Partnerships at HL Pro Tools), and we unpacked the truth behind AI: what it is, where it’s headed, and how to make it work for you, not against you.
Here’s the recap — minus the jargon and brain fog. Let’s go. 👇
First, What Is AI, Really?
Mario broke it down like this:
At its core, AI is just math — a bunch of algorithms trying to mimic how we think.
There are 4 big “types” of AI:
- 🟥 Reactive AI – Think: rule-based bots that just react.
- 🟧 Limited Memory – Most modern AI lives here (like ChatGPT).
- 🟨 Theory of Mind – AI that understands humans (we’re not there yet).
- 🟩 Self-Aware AI – Full-on sci-fi territory. Nope, not real (yet).
👉 The key takeaway? You don’t need to be an AI expert to use it — but you do need to know what it can and can’t do.
AI Is Powerful — But It’s Not Human
This part hit hard.
AI can mimic logic, write decent copy, and answer FAQs like a champ… But it can’t feel, can’t dream, and it sure as heck doesn’t understand nuance like a human does.
So, if you’re expecting it to replace you? Not happening. It’s not a creative genius — it’s a supercharged assistant. Use it that way.
AI Tools Have Come a Long Way
Back in the day (like 2 years ago 😅), tools like Jasper AI were kind of… meh. They pumped out robotic, surface-level content that felt like a middle school essay.
But now? GPT-4-level AI is context-aware and shockingly useful — if you feed it the right info.
This is why HighLevel users are now training bots to:
- Answer lead questions like a real team member
- Route support tickets faster
- Personalize follow-up messages with actual intelligence
The tech has leveled up. Now we have to level up how we use it.
Want to Actually Use AI in HighLevel (Without Breaking Things)?
Here’s what I always tell people:
🧠 Think of AI like a team intern. It’s fast, eager, and has no common sense. If you don’t give it clear, organized info… it’s gonna make stuff up.
🎯 Start small:
- Clean FAQs in one Google Doc
- Clear headers
- No fluff
- Keep pricing out unless you want bots quoting it 👀
🔥 The cleaner your training data, the smarter your bot becomes.
Final Thought
AI isn’t here to replace you — it’s here to amplify what you’re already good at.
When you pair HighLevel’s automation with smart, trained AI, you can build systems that:
- Sell while you sleep 😴
- Support customers without lifting a finger 💬
- Scale without losing your sanity 🚀
And if you want the templates, workflows, and battle-tested tools we use at HL Pro Tools, you know where to go…
👉 hlprotools.com — your unfair HighLevel advantage.
Cool Free Thing: Steal My Testimonial Workflow 👇
Before you can help businesses, you’ve gotta build trust. And the fastest way to do that? ⭐️ Testimonials.
I’m giving away the exact workflow my team uses to collect, edit, and organize testimonials — so you can build credibility without chasing clients around for a quote.
💼 It’s plug-and-play. No setup headaches. No fluff.
