Let me be real with you for a sec…
If you’re building your SaaS or SWAS agency on HighLevel and you are still the one doing onboarding, troubleshooting, copywriting, tech setup, sales calls, AND customer support — congrats, you’re also the bottleneck. 🙃
I say that with love — because I’ve been that guy.
On a recent HighLevel Zoom session with Mario Aldayuz (a dude who’s been deep in the SaaS trenches), he dropped a truth bomb that hit hard:
“Your time is the most precious resource you have. It’s the one thing you can’t buy back.”
And just like that, I closed 14 tabs, turned off Slack, and started rethinking how I was spending my day.
Here’s what I took from that session — and how you can apply it today to free yourself up and scale faster.
Step 1: Audit Where Your Time Is Actually Going
Most agency owners I know aren’t short on hustle — they’re short on focus.
Take inventory for a week. I mean really track it.
❌ Responding to support tickets
❌ Explaining the same onboarding flow again
❌ Doing client setup manually
❌ Fixing something someone else should have built better
That’s not CEO work. That’s unpaid intern work.
Step 2: Delegate or Die (Not Literally, But Kinda)
Mario said something that stuck with me:
“You can do it all. But that doesn’t mean you should.”
There are two things I’ve done that changed the game:
- Outsourced technical setup + support to trusted white-label teams (yes, HL Pro Tools does this beautifully 🙌)
- Automated anything that had a repeatable pattern — onboarding, DND workflows, AI replies, you name it.
Suddenly, I wasn’t stuck in the business. I could work on the business.
What You Should Actually Be Doing
Focus your time here:
- 💰 Revenue-generating activities (sales, offers, partnerships)
- 📈 Strategy + optimization (how to grow faster with less chaos)
- 💡 Creating scalable assets (training, snapshots, workflows)
- 🧲 Building your brand (trust = traffic = leads)
Everything else? Hand it off.
TL;DR: Work Smart, Not Forever
Here’s your permission slip to stop trying to be the superhero.
✨ Automate the repeatable
🧠 Outsource the technical
⏱ Guard your calendar like a vault
📊 Spend your energy where ROI is highest
Your future self will thank you — and so will your clients (when you’re not burned out and dropping balls).
Want the Plug-and-Play Help?
If you’re looking to finally stop DIYing every single task in your agency, you’ve got to check out hlprotools.com.
Whether it’s snapshots, onboarding, or support — they’ve got prebuilt systems, white-label services, and training that help you buy back your time and scale without melting down.
Cool Free Thing: Get Instant Credibility with This
Before you can help businesses with your service, you need to build trust. And the fastest way to earn it?
⭐️ Testimonials.
So I’ve got a free gift for you 🎉 — my team’s Testimonial Workflow.
This simple system shows you how to:
✅ Collect social proof from happy clients
✅ Organize it beautifully
✅ Use it to close more deals (and faster)
📦 Download the free walkthrough here →
Trust is the new traffic. Start building it now.
