How to Keep Your Messaging Compliant Without Losing Your Mind

Let’s talk about compliance.

If you’re running client campaigns through HighLevel (or for yourself), ignoring this stuff is basically begging for deliverability issues, blocked messages, or worse… having your campaigns shut down entirely.

In a live session, hosted by Mario Aldayuz, Head of Partnerships at HL Pro Tools, he went deep into the topic.

The good news? HighLevel’s been rolling out updates to help keep you covered across borders—especially if you’re dealing with Canadian clients or WhatsApp automations.

Here’s what you need to know (and what to do before the deadlines sneak up on you).

Canada’s 10DLC Crackdown

Alright, so here’s the scoop:

If you’re sending SMS campaigns to Canadian numbers, you now need to register those numbers for 10DLC.

Yes, just like we’ve been doing for U.S. clients.
Yes, it’s mandatory.

This isn’t just bureaucracy for the sake of it. 

Carriers are tightening up to prevent spam and improve deliverability—and if your numbers aren’t registered, your messages might never even hit the inbox.

Translation: No registration = no deliverability = unhappy clients = big problems.

WhatsApp: Mind the 24-Hour Rule

Over on the WhatsApp side of things, HighLevel’s made some updates to make it easier to stay compliant there too.

If you’re using WhatsApp messaging in your funnels (which is a killer tool, by the way), you’ve probably run into the 24-hour messaging window.

Now, with the improved UI and automations, HighLevel’s helping you stay inside those boundaries so you’re not unintentionally breaking any rules—or annoying your leads.

Basically: keep it tight, keep it timely, and let the bots do the heavy lifting for you.

What You Should Be Doing Right Now

Let me break it down into simple, doable action steps:

1. 🔐 Get Those Canadian Numbers Registered

Start the 10DLC registration process for any numbers sending to Canadian audiences—don’t wait until February 2025 when everyone else is panicking.

2. 🕒 Review Your WhatsApp Automations

Double-check that your flows aren’t violating the 24-hour rule. Make sure you’re only messaging users inside that window or using the right templates when it’s expired.

3. 📋 Keep Your Team in the Loop

If you’ve got VAs or team members managing outreach, make sure they understand these compliance changes so they’re not unknowingly causing issues.

Final Word: Boring ≠ Optional

I get it—compliance isn’t the flashiest part of running a SaaS agency or marketing firm.
But I promise you, nothing kills momentum faster than a blocked number or a banned account.

And here’s the truth:
The agencies who bake this stuff into their operations early are the ones who win long-term.

So… check your numbers, tidy up your workflows, and give yourself one less thing to stress about.

Need Help Navigating All This Messaging Stuff?

👉 Check out HL Pro Tools for expert guidance, compliance-ready templates, and the tools you need to stay ahead of the game. We’ll help you keep your automations smart and safe.