Ever wish you could just click a button and have personalized text messages fly out to a bunch of people instantly? Whether it’s a flash promo, event reminder, or “we still love you” re-engagement blast, Bulk SMS inside HighLevel makes that magic happen.
👉 I use this all the time—and once you set it up the right way, it takes less than 60 seconds to do. No joke.
Let me walk you through exactly how it works, why it’s awesome, and how you can use it to stay in front of your leads without annoying them or spamming the planet.
Want a little extra? Here’s an interactive tutorial to guide you through this guide.
What is Bulk SMS?
Bulk SMS is exactly what it sounds like: you send one message to many contacts—at scale—inside HighLevel.
⚡️ You’re not copying and pasting.
⚡️ You’re not manually texting.
⚡ ️And you’re definitely not stuck in “I hope this sends to the right people” mode.
It’s all built right into the Contacts tab.
Why You Should Care (aka The Good Stuff)
Here’s why I use Bulk SMS weekly—and why you probably should too:
🕒 Save time sending messages to hundreds or thousands in just a few clicks
📣 Keep messaging consistent, even across multiple client accounts
🧠 Use custom fields to personalize texts like a boss
📆 Schedule sends or drip them out on autopilot
📊 Track performance like open rates, clicks, fails, etc.
This isn’t just about blasting people—it’s about doing it smart and getting results.
How to Send a Bulk SMS (Step-by-Step)
Let’s break it down like we’re building IKEA furniture—minus the confusion.
1. Select Contacts
Go to the Contacts tab, check the boxes next to the people you want to message.
2. Hit the SMS Icon
Top menu bar, little chat bubble—boom. That’s your Bulk SMS button.
3. Choose Your Sending Number
Pick the number you want to send from. If you leave it blank, it’ll use the last one that contacted each lead or your default account number.
4. Write or Load Your Message
Write your custom message or pull up a saved SMS Template. You can personalize with fields like {{first.name}}, add emojis, or attach files.
5. Choose Your Delivery Method
- Send All at Once – great for flash sales
- Schedule It – perfect for events or announcements
- Drip Mode – ideal for warm follow-ups (think 100 texts every 10 minutes, not 1,000 at once)
Drip mode has some cool options like:
- Start Date
- Batch Size
- Send Days & Time Windows
- End Time Cutoffs
Basically, you can nerd out on how exactly your messages go out.
6. Label Your Action
Add a name for the bulk action so it’s easy to track later (e.g. “June Promo Blast”).
7. Hit Send
And boom—you’re live. Messages queue and send automatically.
Track It Like a Pro
Go to Bulk Actions → Show Stats to see:
- Delivered vs Failed
- Click-through rates
- Reasons for delivery failure (like invalid number, blocked, etc.)
And yep—unsubscribed contacts are automatically excluded. HighLevel’s got your compliance back.
Common Questions
Q: Can I cancel a scheduled or drip SMS?
Not after it starts. You’ll need to contact support immediately to stop it in time.
Q: Does it respect timezones?
Yes—HighLevel uses the account’s local timezone for all scheduling and delays.
Q: Can I see why some SMS failed?
Yup! Just check the stats panel. You’ll see reasons like “invalid number” or “carrier block.”
Cool Free Thing: Testimonial Workflow (Yours Free)
Before people buy from you, they have to trust you.
And the fastest way to build trust? ⭐ Testimonials.
I want to give you the exact workflow my team uses to gather, organize, and automate testimonials from clients.
We use this inside HighLevel—and it works like a charm.
👉 Grab the free Testimonial Workflow here
Wrap Up: Use It or Lose It
If you’re not using Bulk SMS inside HighLevel yet… you’re leaving money (and engagement) on the table.
This feature helps you scale personal communication without burning time or trust.
So try it. Test it. Tweak it. And when you’re ready to level up your entire HighLevel experience you can check out more tools, trainings, and freebies at hlprotools.com
