Let’s talk about something no one wants to deal with but everyone has to: A2P 10DLC compliance.
It’s confusing. It’s tedious. And worst of all? It can break your campaigns overnight.
I recently sat in on a Zoom session with Mario Aldayuz (Head of Partnerships at HL Pro Tools), and he dropped some serious wisdom on how to stop A2P issues from wrecking your automations.
So if your SMS workflows have been throwing errors, getting blocked, or disappearing into the void — this is for you.
Why A2P Is Failing (And What You Can Fix Today)
Mario didn’t sugarcoat it: Most A2P issues come down to small mistakes with big consequences.
Here are the top two culprits:
❌ No clear SMS consent checkbox on your forms
(Or worse — using a single checkbox for both email + text)
❌ Your legal business name doesn’t match what’s in your A2P registration
Yeah, that second one? It’s killing way more registrations than people realize.
Fix-It List for A2P Survival
Want to stay compliant and keep your texts flowing? Here’s what I’d recommend based on Mario’s playbook:
✅ Use TWO separate checkboxes on your forms:
1 for SMS opt-in, 1 for general consent. Trust me, it’s worth the extra click.
✅ Double-check your business name.
Your legal name in your EIN letter must exactly match what’s registered in Twilio/HighLevel. No “Inc.” to “LLC” switches. No abbreviations.
✅ Audit your current forms and automations.
This is the boring part — but also where most agencies miss things. Go back, review every opt-in, and make sure your workflows aren’t triggering without consent.
✅ Use tools like Termly.io to handle terms, privacy policies, and disclosures like a boss.
Pro Tip: If you haven’t updated your forms since last year, you’re probably already out of compliance.
Don’t Let Compliance Kill Your Conversion Flow
I know — talking about regulations isn’t sexy.
But having a campaign go dark right before a launch? 😬 That’s way worse.
What I love about how Mario teaches this stuff is that it’s not just about checking boxes. It’s about building bulletproof automations that scale with your agency.
When you get compliance right, you’re not just avoiding headaches — you’re protecting your brand and your clients’ reputations, too.
Need Help Making This Stuff Actually Work?
This is exactly the kind of thing we help with at HL Pro Tools.
Whether you need:
- ✅ White-labeled support for client automations
- 🧠 Workflow troubleshooting and optimization
- 🛟 A compliance review before your next campaign goes live
- 🎥 Or weekly live trainings with Mario and our crew
We’ve got your back. 👉 Check us out at hlprotools.com
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