If you’ve ever stood awkwardly behind a booth at a business expo wondering if anyone was going to stop and talk to you… you’re not alone.

But here’s the good news: when done right, events can be a goldmine for new clients.
That’s what we talked about on a recent Zoom call hosted by Mario Aldayuz (Head of Partnerships at HL Pro Tools) with some HighLevel OGs—Jared, Dan Doyle, and Thomas.

What came out of that convo was 🔥. Whether you’re hosting a booth at a local event or thinking about doing one for the first time, here’s the playbook I wish I had when I started.

It’s Not About Just “Being There.” It’s About Engagement

Let’s be real—most booths are boring. Flyers. Banners. Pens with logos. Snooze-fest.

But Jared? He flipped the script. His secret?

Gamification.

Here’s how it worked:

• He set up a raffle system where people had to come back to the booth to check if they won.
  
• That second visit? HUGE for deepening the convo.
  
• He also used QR codes that led directly to HighLevel-powered funnels, live demos, and even review request flows.

⚡ Pro Tip: Add a “Spin to Win” wheel or “Mystery Prize” box. It sounds cheesy. It works.

Your Booth = Your Brand’s First Impression

Think of your booth like your website homepage.
You’ve got 5 seconds to grab attention—or lose it.

Mario made this super clear:

“If your booth doesn’t reflect the quality of your service, people assume your service isn’t quality.”

What works:

• Clean banners with benefit-driven messaging (“Grow Reviews on Autopilot” > “We Build Funnels”)
  
• Screens showing live demos of HighLevel tools—SMS automations, appointment booking, etc.
  
• Something people can touch or try (yes, even in a SaaS business)

Quick Win Checklist:

✅ Use QR codes to drive traffic into your funnel from printed materials
✅ Run a contest that encourages repeat booth visits
✅ Demo something live—review automation, chat widget, text follow-up
✅ Collect testimonials from attendees using your HighLevel forms (meta, right?)
✅ Give out something fun and useful (branded charger, sticker pack, etc.)

Bonus: Use Events to Kickstart AI Outreach

This was something Dan dropped that I LOVED:
Use what people say at your booth to build personalized AI follow-up emails after the event. Tools like ChatGPT + HighLevel = a killer combo for this.

• Record a quick voice memo about a convo you had
  
• Feed it to AI to generate a thank-you email
  
• Drop it into a HighLevel workflow for follow-up magic

Black box → warm lead → new client.

The Bottom Line

Events can either be a total waste of time… or an unfair advantage. The difference? How you show up and follow up.

If you’re using HighLevel and want to turn event leads into booked calls (without duct-taping 7 tools together), this strategy is for you.

And if you want the tools, templates, and support to scale it up, you already know where to go…

Cool Free Thing: The Testimonial Workflow (Trust Hack 101)

Before people buy from you, they need to trust you.
The fastest way to earn that trust? ⭐️ Testimonials.

To make that easy, I want to give you our Testimonial Workflow—the exact process we use to collect, edit, and showcase powerful testimonials without it becoming a full-time job.

✅ Get the plug-and-play walkthrough here: Download it now!

Want More Tools, Templates, and HighLevel Know-How?

At HL Pro Tools, we build the stuff that helps you grow faster. 

If you want done-for-you workflows, trainings, and nerdy support that actually gets your agency or SaaS business results, check us out.

👉 Go to hlprotools.com and start leveling up today.