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Make GPT Work for You: AI + Automation in HighLevel

Let’s talk about something everyone is curious about but few people are actually using right: GPT inside of HighLevel.

If you’re like me, you’ve probably asked yourself:

“Can I really automate client communication using AI without sounding like a robot or racking up crazy charges?” 

Short answer? Yep. Longer answer? You’ll want to keep reading. 👇

In a recent Zoom sesh with our very own Mario Aldayuz, Head of Partnerships at HL Pro Tools, we unpacked exactly how to leverage AI and GPT workflows to make your life easier—and your campaigns sharper.

Here’s what you need to know…

The Real Deal on AI Inside HighLevel

AI isn’t just hype anymore.
It’s powering inboxes, generating content, and helping agencies like yours cut response times in half—all without hiring more people.

At its core, AI is just really good math. But what makes it powerful is how you use it.

Mario broke it down like this:

  • GPT actions in HighLevel workflows can dynamically personalize emails and SMS replies.
  • You don’t need to write complicated code—just smart prompts.
  • This means more tailored client messages, written on the fly, based on contact data.

Imagine sending 500 “personal” emails that don’t all start with “Hey there,” 🤦‍♂️

What You Can Actually DO With GPT (That Doesn’t Suck)

Here’s where things get spicy. 🔥
GPT workflows can make you look like a genius… if you use them well.

✅ Real Use Cases:

  • Crafting custom responses to form submissions
  • Auto-generating follow-ups after missed calls or abandoned carts
  • Building smart onboarding sequences that feel human

But (and this is important) 👇

Watch Your Wallet:

Every GPT action inside a workflow = money out.

On average: ~$0.03 per message

That adds up fast on high-volume campaigns. So track your usage, and don’t go nuts on personalization unless you know it’s converting.

Tools Worth Exploring (Mario’s Picks)

Let’s rapid-fire through a few of the tools Mario brought up that can seriously upgrade your AI game:

💬 HeyLevi – An AI assistant that lives inside HighLevel
📝 TextCortex – For writing and managing content, knowledge bases, and even project data
Bolt.new – AI workflow builder that scales with you

These aren’t fluff tools—they’re built to give your team more leverage without more hours.

How to Get Started (Without Breaking Everything)

If you’re just diving into AI workflows, take my advice:

Start small:

  • Run a test campaign with GPT emails
  • Track cost per action (CPA)
  • Look at results, not just open rates

And if you mess it up? Cool. Fix it and try again.

The goal is iteration, not perfection.

Want Help From People Who Actually Do This?

At HL Pro Tools, we don’t just talk about AI—we build it into real agency workflows every day.

If you want help crafting prompts, scaling automation, or figuring out why your GPT actions keep calling “Jane” by the name “Jason”…

👉 Head to hlprotools.com and let’s get you sorted.

Cool Free Thing: Steal My Testimonial Workflow ⭐️

Before you can grow a business, you need trust.
And what builds trust faster than anything else?

👉 Testimonials.

In the spirit of giving you awesome stuff… I want to hand you the exact Testimonial Workflow my team uses.

✅ It collects testimonials on autopilot
✅ Makes them easy to edit and organize
✅ Lives right inside HighLevel

🎉 Grab the free walkthrough here

Plug it in. Turn it on. Look like a legend.

Do you want the HighLevel fast-track?

We bundled all the goodness we created for ourselves over the past 18 months into a complete training to sell more & retain clients longer with HighLevel®.

About HL Pro Tools

HL Pro Tools is the only white label HighLevel® support with a money back guarantee to help your agency sell more & retain clients longer.

Do you want the HighLevel fast-track?

We bundled all the goodness we created for ourselves over the past 18 months into a complete training to sell more & retain clients longer with HighLevel®.