Let’s be real for a second…

If you’re building your agency on HighLevel but everything still screams “HighLevel” to your clients—you’re leaving money, trust, and your brand on the table.

And I get it. When you’re busy building pipelines, automations, and sales systems, it’s easy to ignore the “design” stuff. But here’s the truth:

Your clients don’t care how powerful your backend is if the front looks like a bootleg tech demo.

That’s why we hosted a Zoom session with Mario Aldayuz (Head of Partnerships at HL Pro Tools). 

The man dropped gold on how to make HighLevel feel like your platform—not just some white-labeled clone.

Let’s dig in 👇

Segment Two: Advanced Branding & White Labeling

You’ve probably heard that branding builds trust. But in the SaaS world, branding builds retention.

When clients log into a system that looks custom-built just for them, they’re way more likely to stick around. Here’s what Mario shared to help you create that “Wow, this is slick” experience:

Step Up Your Visual Game

The HighLevel dashboard by default? Functional. But with a few tweaks? Professional AF.

💡 Here’s how to get there:

• Upload your logo everywhere. Login screen, dashboard, emails—every touchpoint.
  
• Add favicon + custom color themes (trust me, it makes a difference).
  
• Set your white label domain: Replace anything that says *.highlevel.app with your own app.youragency.com.

💥 Pro move: Use branded subdomains for calendar, app, and even support portals. It levels you up instantly.

HL Pro Tools’ Theme Builder = Your Secret Weapon

Mario highlighted one of our favorite tools (yes, we built it for you 😉): the Theme Builder. It lets you go way beyond surface-level customization. We’re talking:

✅ Custom fonts
✅ Layout styling with CSS
✅ Personal touches that make your agency look next level

You want that “did you build this yourself?” vibe? This is how you get it.

Branding Goes Beyond Looks

This was one of my favorite points Mario made: Branding isn’t just design. It’s an experience.

Here are a few tweaks that go a long way:

🔧 Practical Pro Tips:

• Use personalized sender emails (e.g., matt@myagency.com)—not info@, support@, or worse… noreply@.
  
• Regularly audit your automations and templates. If your agency voice isn’t showing up in texts, emails, and alerts, that’s a missed opportunity.
  
• Customize your client onboarding experience. First impressions matter. Give them a branded welcome, not a generic HighLevel tour.

The key takeaway? Consistency builds credibility. And credibility builds clients who stick.

Not Sure Where to Start? Try This Branding Checklist:

✅ Upload your logo, favicon, and color theme
✅ Set up branded URLs using Cloudflare
✅ Replace all “HighLevel” mentions with your agency name
✅ Build your dashboard theme with HL Pro Tools’ Theme Builder
✅ Customize onboarding emails, notifications, and automations
✅ Use professional, personalized email addresses
✅ Test your flow like a real client—from sign-up to login

Cool Free Thing: My Favorite Trust-Building Hack ⭐️

Before you can help businesses with your service, you’ve gotta earn their trust. And nothing builds trust faster than glowing testimonials.

So here’s a gift 🎉

In the spirit of free stuff and making your life easier, I’m giving you my team’s Testimonial Workflow—totally free. It walks you through how to:

✅ Ask for testimonials (without being awkward)
✅ Automate follow-ups so you don’t forget
✅ Edit and organize responses for social proof gold
✅ Drop them into your funnels, pages, emails, and more

👉 Grab the free walkthrough here

Ready to Brand Like a Boss?

If you want your SaaS offer to stand out and feel legit, don’t half-bake your branding. Use the tools. Make the tweaks.

And if you want expert help from a crew who lives and breathes this stuff? We’ve got your back at 👉 hlprotools.com

Let’s make your platform look like a million bucks.