A2P registration can feel like a daunting task. But here’s the thing: If you’re using HighLevel to engage with customers via SMS, this isn’t just another checkbox to tick. It’s a game-changer.
On a live Zoom session hosted by Eddie, HighLevel’s Product Support Manager, where he dove deep into the A2P registration process.
If you missed it, don’t worry. I’ve got you covered with everything you need to know to tackle this process like a pro. 🚀
Let’s dive in.
Why A2P Registration Matters
If you’ve been sending bulk or automated SMS messages without A2P registration, you’re taking a big risk.
And not just with your campaigns, but with your brand’s credibility.
Carriers are cracking down on spammy messages, and if you don’t register, there’s a good chance your messages will be blocked or flagged.
A2P registration ensures your SMS campaigns go smoothly, that your messages don’t get caught in spam filters, and that your customers get the timely communications they signed up for.
For businesses using HighLevel to send out reminders, promotions, or customer service messages, A2P isn’t just something you should consider—it’s a must.
Preparing the Documentation
Before you start registering, gather the necessary documents. Eddie stressed the importance of the CP 575 Notice, which you’ll need to verify your business with the IRS.
Here are a few tips to get it right the first time:
- Match your business info exactly: Any slight mismatch between what you enter in the registration and what’s on your CP 575 Notice can cause a rejection.
- Get your website, privacy policies, and opt-in forms ready: Make sure your website is functional, and your opt-ins are in line with SMS regulations. These small details can save you a ton of trouble later.
Setting Up Your Business Profile
Next, you’ll head into the HighLevel Trust Center and start filling out your business profile. But don’t just rush through this step—every field matters. Small mistakes can mean delays or rejection. Here are the critical things to keep in mind:
- Legal business name & address: Match these with your CP 575 Notice.
- Authorized rep info: Use a personal phone number (not a Twilio number) for the authorized representative.
- Business type: Is it an LLC? Sole proprietorship? Make sure you specify this correctly.
Website and Opt-In Compliance
Carriers care about one thing more than anything else: customer consent. If you want to send SMS messages to clients, you have to prove they opted in. Eddie shared some essential tips to help you stay compliant:
- Your website must be linked to a custom domain, not a HighLevel subdomain.
- Include privacy policies and opt-in instructions on your site.
- Be clear with opt-in forms—disclose message frequency, data rates, and opt-out instructions.
Submitting A2P Registration
Once you’ve got your profile, documentation, and website in order, you’re ready to submit your registration. This involves two critical tasks:
- Brand verification: Confirm your business info and choose the right use case for your SMS campaigns (transactional or promotional).
- Campaign verification: Provide detailed descriptions of your messages, and include real examples of the content you plan to send. Don’t forget to add opt-out instructions in every sample!
Troubleshooting Common Pitfalls
Even if you follow all the steps, issues can arise. Here are some common problems and how to handle them:
- Rejection: Double-check your info for typos. If your opt-in flow isn’t clear, add more screenshots or explanations.
- Invalid website: Make sure you’re using a custom domain and review your website for anything that might seem spammy.
- Verification delays: If things are taking longer than expected, contact HighLevel support or reach out to HL Pro Tools for help.
Final Thoughts: A2P Registration as a Growth Opportunity
I get it—A2P registration isn’t the sexiest thing you’ll do for your business. But it’s a critical step for ensuring your SMS campaigns are compliant, effective, and deliver the kind of results you want.
Need a hand with the process? That’s exactly why we’re here at HL Pro Tools. Whether you’re stuck on registration or need help with ongoing support, we’re just a click away.
So go ahead, take control of your A2P registration, and let’s build those SMS campaigns like pros!
