HighLevel can either feel like a superpower or a tech headache—depending on how you’re using it.

If you’ve ever tried setting up call routing, building workflows, or wrangling AI into your sales process, you probably know what I mean.

But here’s the good news:

•  You don’t need to overcomplicate it to get massive results.
  You just need to set up your Voice AI the right way—especially when it comes to dynamic call routing.

First: AI Isn’t Just a Buzzword (It’s a Business Booster)

Everyone’s throwing around “AI” like it’s the second coming of the internet. But here’s what it really is:

AI is the assistant you wish you had 3 years ago.

It doesn’t call in sick. It doesn’t forget to follow up. And when it’s plugged into HighLevel? It helps automate the stuff you’re still doing manually (like answering the same 12 client questions).

Dynamic Call Routing: The AI Power Move

Call routing is one of those things that should be simple—but often ends up looking like a spaghetti mess of conditions and triggers.

So let’s simplify it.

✅ Here’s what’s working right now:

• Ask binary questions like “Are you a buyer or seller?”
  
• Route calls based on intent tags
  
• Use AI to collect caller info before they reach a human

💡 Why it works: Because AI doesn’t guess well. But it does follow instructions really well—when you give it clear ones.

Common AI Mistakes (That Are Totally Fixable)

I see people break their AI workflows because they do one of these:

❌ Overcomplicate the prompt (“Tell me everything you want from us today…”)
❌ Rely on AI to interpret vague human emotions
❌ Skip fallback paths when AI doesn’t understand

Here’s what to do instead:

• Keep questions simple, direct, and multiple-choice
• Build backup paths for unanswered or misunderstood inputs
• Use call tags and transfer actions to move people to the right person fast

Simple wins. Every time.

What Else Can You Automate?

Dynamic routing is just the start.

If you’re using HighLevel and want to unlock its full AI potential, consider adding:

🚀 ChatGPT – for writing emails, FAQs, landing page content
🧠 Hey Levi – for summarizing calls and generating quick follow-ups
✍️ TextCortex – for snapping out blog content and social captions

You don’t need all of them—but plugging one or two into your workflows? Total game changer.

HighLevel + AI = Speed + Scale

The most valuable thing AI gives you isn’t “cool tech.”

It gives you back your time.

• Time to handle more leads.
• Time to train your team.
• Time to grow without hiring five more people.

Whether you’re running an agency or scaling a service-based business, HighLevel + AI is the move. Just don’t fall into the trap of making it more complicated than it needs to be.

Cool Free Thing

Before you can help businesses with your service, you need to establish trust. And the quickest way to earn trust? ⭐️ Testimonials.

In the spirit of free stuff… I want to give you my team’s Testimonial Workflow. This process makes collecting, editing, and organizing testimonials ridiculously easy (and honestly… kinda fun).

👉 Grab the free walkthrough here

Want More Stuff That Actually Works?

I built HL Pro Tools to help you get more out of HighLevel—faster, easier, and with less duct tape.

If you want prebuilt systems, smart automations, and real support from people who actually use HighLevel every day…

👉 Go to hlprotools.com and grab the tools that make your CRM finally work like it should.