One of my favorite things about HighLevel? They’re always dropping updates that unlock new ways to make money — if you know where to look.
I jumped on a live session with Mario Aldayuz (Head of Partnerships at HL Pro Tools), and we unpacked a couple of updates that flew under the radar, but have big potential if you’re running an agency, building SaaS, or doing anything eCommerce-related inside HighLevel.
Personalized eCommerce Experiences? Heck Yes
If you’re running an online store inside HighLevel (or helping clients do it), you’ll love this:
Customers can now log in while shopping.
Why does that matter?
✅ They can see past orders
✅ Update account details
✅ Enjoy a more personalized buying experience
It’s one of those features that feels subtle — but adds a ton of trust and conversion-boosting magic. Plus, it makes your storefront feel more like Shopify and less like a quick funnel slapped together.
New for Devs: Usage-Based Pricing is Here
If you’re a SaaSpreneur or agency selling apps in the HighLevel Marketplace, this is the part where things get really interesting.
HighLevel just rolled out usage-based pricing for marketplace apps. 🎯
Translation?
You’re no longer stuck charging a flat monthly fee. Now you can charge based on:
- 💬 Number of messages sent
- 🔄 Actions taken inside the app
- 🔢 Custom usage events you define
This gives your customers a low-friction entry point (they only pay for what they use) — while you build in scalable, recurring revenue that grows as they grow.
Why This Is a Big Deal for Agencies
Here’s the play:
💼 If you’re already offering eCommerce or custom dev work for clients…
💡 …you can now build and monetize smarter by:
- Creating app add-ons with pay-as-you-grow pricing
- Giving clients login-based storefronts with personal touches
- Positioning your agency as a tech-forward, full-stack solution
These aren’t just “nice to have” updates — they’re revenue multipliers when baked into your client offers the right way.
What You Should Do This Week:
Here’s your game plan:
- Enable logins for any storefronts you’re running
- Explore usage-based pricing models if you’re building or considering building marketplace apps
- Audit your current client services — where could a dev add-on or smarter pricing unlock new cash flow?
- Bonus: Start sketching app ideas based on repeat client requests. That’s your goldmine 💰
Want to See What the Smartest Agencies Are Doing?
If you’re serious about turning HighLevel into your agency’s growth engine, you need to be plugged into what the best in the game are building.
The team drops tools, insights, and done-for-you resources that make you look 10x more pro — even if you’re just getting started.
So if you want to stay ahead of the curve (without having to read every release note like a tech manual), 👉 Check out HL Pro Tools right here
