Let’s be real — in the SaaS agency world, the fewer barriers we give clients, the smoother everything runs.
And nothing causes more headaches than your clients forgetting their login credentials for the millionth time. 😅
So when I heard about Google Login for White-Label Portals, I knew I had to dig into it — and trust me, this update is legit.
In a recent live session hosted by Mario Aldayuz (Head of Partnerships at HL Pro Tools), he explored some of the freshest upgrades coming to the HighLevel ecosystem.
This one in particular? Total game-changer.
What’s the Big Deal About Google Login?
Picture this:
Your client wants to check a funnel, send out a quick SMS blast, or review campaign stats… but they hit a wall.
They’ve forgotten their password. Again. 😩
Now, instead of you playing tech support on a Saturday, they just hit:
👉 “Sign in with Google”
And BOOM — they’re in. No tickets. No texts. No awkward password resets.
But here’s the kicker…
🧼 This login experience is still 100% white-labeled.
That means your branding stays intact, your portal still looks custom-built, and your agency still shines like the pro shop it is. Just with waaay less friction.
Why This Matters for Agencies
Let’s talk real benefits:
✅ Smooth onboarding for new clients
No more 15-minute “here’s how to log in” walkthroughs.
✅ Better UX for less tech-savvy users
Working with chiropractors, gym owners, or real estate pros who aren’t exactly “techies”? Google Login makes their lives easier (and yours too).
✅ Fewer support tickets
Seriously, who enjoys password reset emails?
✅ Looks polished AF
Clients get a seamless, familiar login experience — but under your brand. That’s the sweet spot.
How to Turn It On (Takes 30 Seconds)
You don’t need to be a dev or even “techy” to activate this.
Here’s how:
- Go to your Admin Panel
- Navigate to Company Settings > OAuth Login
- Flip the switch on Google Login
- 🎉 Done! Clients can now log in with Google under your white-label brand
Modular Snapshots = Less Noise, More Clarity
Before we wrapped the call, Mario dropped another gem I’ve been loving — modular snapshots.
Instead of overwhelming clients with an entire ecosystem of automations they don’t need, you can now deliver lean, focused snapshots that solve one specific problem.
Think:
- 📅 A lead follow-up automation only
- 🛍️ A simple cart abandonment sequence
- 📣 A mini reactivation campaign
It’s less clutter, better results, and a much clearer experience for clients.
Final Thoughts
Google Login for White-Label Agencies is one of those quiet updates that makes a massive difference.
It doesn’t just save your clients time — it saves you time, cuts down support requests, and polishes your brand.
Pair that with modular snapshots, and you’re looking at a way slicker agency experience for everyone involved.
Want More Tips Like This?
I’m constantly diving into HighLevel hacks, new features, and agency growth moves.
If you’re serious about using HighLevel to grow your business (without losing your mind), check out hlprotools.com — that’s where all the good stuff lives.
