Scaling an agency isn’t just about more clients.
It’s about working smarter, staying sane, and building something that doesn’t crumble the second you take a weekend off. 😅
During an amazing live session we had recently, Mario Aldayuz (Head of Partnerships at HighLevel) dropped some serious gold on how to pick the RIGHT business model — and how it can literally make or break your growth.
If you’re trying to figure out the whole SaaS vs SWaS thing, or wondering why you feel stuck even though you’re busy…
This one’s for you. 👇
SaaS vs SWaS: What’s the Difference Anyway?
Here’s the fast breakdown:
- SaaS = Software as a Service — you’re basically licensing your platform to clients, hands-off style.
- SWaS = Software With a Service — you offer the software plus some form of marketing, consulting, or management support.
Mario’s advice?
👉 Be brutally honest with yourself about which path fits your skills, goals, and energy level.
Because guess what?
Trying to do EVERYTHING for EVERYONE = 🚑 emergency burnout.
Key Ideas You Need to Lock In:
🛑 Start Focused.
Don’t build a whole empire for a niche you haven’t proven yet. Solve one core problem for one group of people first.
⚡ Hybrid Models Are Smart.
Not ready to go pure SaaS?
No problem. Start with SWaS (software + service), then gradually strip down your services as your software offering gets stronger.
👎 Overbuilding Is a Trap.
It’s easy to think “If I add one more feature, THEN they’ll buy…”
Reality check: People buy solutions, not software.
Keep it simple. Solve a pain point. Deliver outcomes.
Real Talk from the Zoom Call:
Mario reminded everyone (and I’ll back him up 100% here):
Your goal isn’t to be everything to everyone.
Your goal is to be the absolute no-brainer solution for one clear problem.
Whether you’re selling pure software or bundling it with services, the agencies that WIN are the ones that stay tight on their niche, their offer, and their system.
🔑 Pick one pain point. Solve it so well they can’t ignore you.
Here’s Your Game Plan:
- Pick a niche you actually want to work with.
- Decide: Am I solving their problem with pure software (SaaS) or with software + service (SWaS)?
- Build a super simple offer that delivers results, not confusion.
- Document everything. Systematize it. Then scale it like crazy.
Ready to Build Smarter (Not Just Harder)?
If you’re serious about building a HIGHLY profitable SaaS or SWaS business without losing your mind, you need the right tools and shortcuts.
👉 That’s exactly why we built HLProTools.com — Templates, automations, and systems designed to make HighLevel work for you, not the other way around.
✅ Stop guessing.
✅ Start growing.
Check it out here → hlprotools.com
