AI gets thrown around like it’s some futuristic magic trick. But here’s the deal — AI isn’t the future anymore. It’s the now.
And if you’re using HighLevel (or helping clients who do), you need to know how to use AI without overcomplicating it.
In a recent Zoom session, Mario Aldayuz (Head of Partnerships at HL Pro Tools) unpacked the evolution of AI, broke down practical business use cases, and honestly gave one of the clearest takes I’ve seen on how AI can actually help agencies grow.
Here’s the stuff that stood out 👇
AI Isn’t a Sci-Fi Movie — It’s Google With Extra Brainpower
Mario kicked things off by explaining AI’s journey — from Reactive systems (think: calculators) to Limited Memory (where we are now), all the way to “maybe someday” self-aware AI. Don’t worry — Skynet hasn’t launched yet.
But here’s the real gem 💎:
“AI isn’t some incomprehensible leap. It’s just the natural evolution of how we work smarter.”
Think: 🧰 AI is a tool in your toolbox, not your boss. You wouldn’t use a hammer to slice bread, right? So let’s use AI where it actually helps.
Real Use Cases That Actually Work
These were the most exciting, real-world applications Mario and the crew talked through:
✅ Workflow Automation
Stop wasting time on repetitive tasks. Use AI to auto-categorize leads, route booking confirmations, or flag missed appointments.
✅ Customer Support with MCAI (Missed Call AI)
This is the unsung hero of client retention. AI can respond to missed calls in seconds, giving leads an instant “Wow, they’re on it!” moment — even while you sleep.
✅ Content Creation That Doesn’t Suck
Tools like TextCortex and Hey Levi make it easy to generate blog content, emails, and proposals that don’t sound like a robot wrote them. I’ve used them myself to get out of creative ruts (and meet deadlines 😅).
✅ Voice AI with Intent Routing
Mario dropped a 🔥 tip here: Don’t overcomplicate your voice bot workflows. Instead of asking your AI assistant to guess if something’s urgent, just ask: “Is this urgent? Yes or No?”
Simple. Direct. Bot-proof.
My Quick-Take Action Plan (a.k.a. How to Not Drown in AI Tools)
Here’s how I recommend diving in:
- Pick one AI use case (content, support, voice AI — whatever hits hardest for your biz)
- Test it on ONE workflow. Don’t AI-ify your whole agency in a week.
- Track the time saved. If it’s saving you hours and making things cleaner, scale it.
The more complicated your prompts, the dumber your AI gets. Keep it tight. Keep it simple.
Let’s Wrap This Up
If you’re trying to keep up with the fast-moving AI wave inside HighLevel, you don’t have to go it alone. That’s what we do every day at HL Pro Tools — whether it’s fixing busted workflows, automating client touchpoints, or translating tech into real growth.
Want help? 👉 Visit hlprotools.com
Cool Free Thing: The Testimonial Workflow That Builds Trust on Autopilot
Before you can help a business with your service, you need to earn their trust.
And the fastest way to do that? ⭐️ Testimonials.
In the spirit of giving away stuff that actually helps, I want to hand you my team’s Testimonial Workflow — the same one we use internally to:
✅ Collect testimonials on autopilot
✂️ Edit them for clarity and polish
📦 Organize and drop them straight into HighLevel
💬 Use them to boost trust and conversions across landing pages, emails, and funnels
This thing works. And it’s 100% free.👉 Get the walkthrough here
