If your emails are landing in spam, you might as well be shouting into the void.
You can build the perfect funnel, write the best subject line, and still—📥 crickets.
No opens. No clicks. No sales. 😤
That’s why we joined one of Mario Aldayuz’s Monday HighLevel troubleshooting calls, and this time, the hot topic was email deliverability and how to fix it before your entire campaign flatlines.
Here’s what went down 👇
Email Deliverability Isn’t Just About the Copy
You can have the best copywriter in the world (hi 🙋♂️), but if your DNS records aren’t set up correctly… Gmail and Outlook won’t care. Your emails are headed straight to Spamland.
Here’s the fix (and yes, it’s fixable):
🔧 Step 1: Set Up Proper DNS Records
Mario recommends using Cloudflare to manage your DNS and set up the 3 amigos of email authentication:
- ✅ SPF – verifies who can send on your behalf
- ✅ DKIM – attaches your signature to prove the email’s legit
- ✅ DMARC – tells inboxes what to do when something looks sketchy
If you’re using Mailgun or LeadConnector, do not skip this. It’s the foundation for good email hygiene.
Step 2: Use Subdomains Like a Boss
This is where things get interesting.
Instead of blasting emails from your main domain (like youragency.com), Mario recommends using a subdomain like:
talk.youragency.com
news.getreviewsandleads.com
connect.brandhq.io
💡 Why?
Because it separates marketing emails from transactional or internal communication, which protects your primary domain’s reputation.
Step 3: Brand Everything (Even Your Email Alias)
If your emails are coming from noreply@gmail.com or support32817@outlook.com, we need to talk. 😂
Set up a professional, branded alias using Office 365 or Google Workspace so your emails come from:
hello@yourbrand.com
info@reviewsandleads.com
support@youragency.io
This builds trust, boosts open rates, and—let’s be honest—makes you look like a real business.
Takeaway Time
If your emails are getting ghosted by Gmail, fix this 👇
✅ Configure SPF, DKIM, and DMARC on your domain
✅ Send from subdomains for outbound marketing
✅ Use branded email aliases with legit return addresses
And if you’re not sure how to set this up? Don’t guess. That’s what we’re here for.
Bonus Tip: HL Pro Tools Can Help
At HL Pro Tools, we work with agencies every day to set up, clean up, and scale up their HighLevel setups—email included.
👉 Need help getting out of the spam folder?
👉 Want a done-for-you deliverability audit?
👉 Looking for white-label tech support that doesn’t suck?
Visit hlprotools.com and let’s make your systems actually work for you.
Cool Free Thing: My Team’s Testimonial Workflow (Yours Free)
Before people buy from you, they need to trust you.
And the fastest way to earn that trust? ⭐️ Testimonials.
In the spirit of free stuff, I want to give you our Testimonial Workflow—a simple process for collecting, editing, and organizing client testimonials on autopilot.
Use it to plug right into your snapshot or onboarding flow. It works like magic. 🪄
👉 Get the free walkthrough here
Because your best marketing asset is already sitting in your inbox—you just need a system to capture it. 😎
