Stop Underselling Yourself: How to Price Like a Pro
Key Takeaways
- If you’re still pricing your services based on what the competition is doing — STOP.
- 🚨 You’re playing a losing game.
If you’re still pricing your services based on what the competition is doing — STOP. 🚨 You’re playing a losing game.
On a recent coaching call, Mario Aldayuz (Head of Partnerships at HL Pro Tools) dropped some truth bombs about pricing strategies that actually make you profitable — not just busy.
And honestly? It was a masterclass that every agency owner needed to hear. Let’s dig into the good stuff…
Build Your Business Right First
Before we even got into pricing, Mario reminded everyone:
👉 Set up your business properly.
(Yes, again. It’s THAT important.)
Black Highlight:
- ✅ Get your LLC or corporation in place to limit liability and build real credibility.
- ✅ Hire a CPA and use bookkeeping tools like QuickBooks or Xero.
If you don’t treat your business like a business, why should clients treat you like a pro? 🤷♂️
The Pricing Mindset Shift You Have to Make
Mario’s biggest point? Don’t compete on price. Compete on VALUE.
Trying to be the cheapest in the market is a death sentence for your margins, your energy, and your brand.
Instead, position yourself as the premium choice by making your value obvious.
Tired of Being the Admin, the Marketer, and the Closer?
You didn't start your business to spend hours building funnels, managing calendars, and chasing follow-ups inside HighLevel. What if someone else handled all of that for you?
Our HighLevel-trained virtual assistants know the platform inside and out — workflows, pipelines, social scheduling, reporting — so you can focus on closing deals and growing your business. Starting at only $164 per week.
Example:
Mario shared a killer model:
- Base offer: $297/mo for core CRM functionality.
- Then upsell add-ons like AI tools, websites, marketing automations, etc.
Black Highlight:
- ✅ Core offer keeps entry simple and attractive.
- ✅ Upsells give you room to grow revenue without stressing over finding 100 new clients.
- ✅ Clients can scale up with you as their needs evolve.
Tiered pricing = freedom for you and your clients.
“But, What If They Say I’m Too Expensive?”
Good question. Happens all the time.
Mario’s answer was simple: If someone says you’re too expensive, they don’t understand the VALUE.
It’s your job to help them connect the dots between what you offer and the problem it solves.
When a prospect truly sees the ROI (saving time, closing more deals, automating more follow-ups, etc.), 👉 they stop focusing on cost and start focusing on outcomes.
Black Highlight:
- ✅ Sell the transformation, not the features.
- ✅ Tell client success stories.
- ✅ Break down the math of what even ONE closed deal could mean for their business.
Shift the conversation from “price” to “profit.”
Ready to Level Up Your Agency?
If you’re tired of feeling like you’re working way too hard for way too little… If you want proven templates, tools, and coaching to scale smarter and faster inside HighLevel.
👉 Get yourself over to hlprotools.com right now.
You don’t have to build this alone — we’ve got the blueprint.
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Matt @ HLPT
Founder, HL Pro Tools
Matt and his team of 250+ are known for making it easy to win with GoHighLevel. They bundle tools, trainings and team time for a complete solution. You can use them for all your HighLevel needs from white label support to done-for-you fractional marketing services.
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