If you’ve ever felt weird charging what you’re actually worth…
Or you’ve had that awkward moment where a prospect says, “That’s too expensive”…
You’re not alone — but you’re probably underpricing. And that’s a huge problem for scaling agencies.
I recently hopped on a Zoom session with my guy Mario Aldayuz (aka SaaS Jedi, HighLevel Partnerships brain), and we unpacked a goldmine on value-based pricing models — and why most agency owners are accidentally building unprofitable businesses. 😬
Here’s what I took away, and how you can flip your pricing strategy from stress-inducing to scale-ready.
The #1 Pricing Mistake I See
Trying to win on price. Don’t do it.
When you try to be the “budget option,” you:
- Attract the wrong clients 🙃
- Kill your margins 💀
- Burn out trying to over-deliver 🧨
Sell Value, Not Features
When someone says “that’s too expensive,” what they’re really saying is:
“I don’t understand how this helps me.”
Here’s how to fix that:
- Speak to their pain. (What problem do you solve?)
- Paint the ROI. (What happens after they buy?)
- Stop selling stuff. (Start selling outcomes.)
So instead of saying “it’s $297 for CRM access,” say:
“It’s $297/month to automate your lead flow, eliminate follow-up chaos, and free up 10+ hours a week — with a system that scales as you grow.”
Feel the difference? That’s value-based pricing. 🧠💸
Mario’s Tiered Pricing Strategy
He broke down a simple pricing stack that works like magic:
✅ $297/mo → Core CRM (your base offer)
✅ $497–$997/mo → Add-ons like AI, support, done-for-you services
✅ Enterprise pricing → Custom projects, white-glove builds, etc.
This gives you a clear ladder:
- Entry-level clients get a win ✅
- Higher-ticket clients get premium support 💼
- You keep stacking MRR without working harder 🔁
💡 Bonus: Tiered pricing makes upsells feel natural, not pushy.
But What If They Still Say “That’s Too Much”?
Hit ‘em with:
- A story of a client who got crazy ROI
- A comparison to what it’d cost them to do it manually
- A quick value recap (time saved, leads closed, etc.)
The truth is, if they can’t see the value, that’s on us as agency owners. We’re not selling clearly enough.
So refine the message. Build in results. And price like you mean it.
TL;DR — Price Like a Pro
Here’s your cheat sheet:
🔥 Don’t compete on price — compete on value
📈 Tier your pricing — give clients clear upgrade paths
🎯 Talk ROI, not features — outcomes sell better than dashboards
💪 Own your worth — your time, brain, and systems are valuable
Want Help Packaging What You Sell?
At HL Pro Tools, I build systems, snapshots, templates, and automations that help you look like a pro and deliver like one — with way less tech stress.
👉 Explore all the tools at hlprotools.com
Cool Free Thing
Before you can help businesses with your service, you need to establish trust.
The quickest way to earn trust? ⭐️ Testimonials.
In the spirit of free stuff (and making your life easier)… I want to give you my team’s Testimonial Workflow. This is the exact process we use to:
✅ Gather client feedback
✅ Edit it into killer social proof
✅ Organize it so it’s ready when you need it
📦 It’s plug-and-play.
🎉 It’s a game-changer.
👉 Grab the free walkthrough hereLet’s raise your prices and your confidence.
