Understanding the delicate dance between supply & demand is one of the most complicated challenges for business owners.
Getting the right balance between the two is crucial for survival and growth.
But here’s the thing: balance isn’t just about juggling responsibilities.
It’s about creating intentional tension.
When your service feels as boundless as the sky, it risks becoming as valuable as a handful of air.
When there’s no limit/no exclusivity, something awesome can start to lose its value.
But what if, instead, you created a sense of scarcity? What if you made your service so uniquely valuable, it became golden? 🥇
Let’s explore how to shift the scales.
Topics of the day!
✔️ Quality > quantity
✔️ Feeling like a commodity?
✔️ 5 levers to restore balance
QUALITY > QUANTITY
In the fast-paced world of SaaS, where speed often = success, there’s a counterintuitive strategy that’s making waves…
Slowing down.
But don’t be mistaken; this isn’t about hitting the brakes on innovation or progress.
⚠️ This is NOT an excuse to procrastinate launching or get caught in the perfectionist cycle. ⚠️
It’s about increasing the level of service and ensuring that every customer interaction is not just good, but exceptional.
Take Tesla, for instance. In its formative years, Tesla didn’t just manufacture cars. They crafted a narrative of exclusivity and innovation.
Tesla focused intensely on quality, design, and user experience, turning each vehicle into a coveted item and each customer into a brand ambassador.
Every Tesla has features that no other car possesses… Many of which exist purely to delight the customer. I’m talking Autopilot, “Caraoke,” streaming, video gaming — Even the key is totally unique to them.
They elevated the entire ownership experience.
Each Tesla was more than a car. It was a statement, a piece of the future delivered in the present.
This fan culture even got people to put money down on doorstop-shaped CyberTrucks that wouldn’t be on the road for 4 YEARS.
For SaaS businesses, the lesson is clear: taking your time to deliver 5-star service to your users isn’t about limiting your growth. It’s about boosting value.
It can be a strategic choice to ensure that your service is personalized, every user’s needs are thoughtfully addressed, and every feedback loop is a source of improvement and innovation.
This way, you’re building not just a customer base, but a community of loyal advocates who believe in the quality and value of what you’re offering.
FEELING LIKE A COMMODITY?
If your business hasn’t quite nailed the supply & demand balance, you probably feel the symptoms.
Maybe you feel like you haven’t quite found your footing… Like you’re just another option in the saturated SaaS market…
You’re not alone.
I’ve wobbled across that tightrope, watching my hard work blend into the backdrop of an overcrowded industry.
But here’s a truth bomb:
Feeling like a commodity often means we just haven’t figured out how to describe why we’re the standout choice.
Here are some questions you can use to decommoditize yourself and find balance👇🏻
🕜 How do you save people time?
Prospects don’t really care if you’re more organized, have better processes or better technology but they absolutely care about how those things save them time.
🏆 How do you build their status?
A lot of business branding efforts play into this value lever. If prospects perceive your customers as being higher-status individuals, they will have a higher willingness to pay.
❤️ How do you align with things your customers care about?
Today’s market is more conscientious and values-driven than ever. Aligning your SaaS with the principles your clients cherish can transform your service from a mere utility to a mission they’re proud to support.
^^^By leveraging these key dimensions – time, status, and values – you can elevate your SaaS from a commodity to a category of its own. 👑
5 LEVERS TO RESTORE BALANCE
Stick with me. Let’s marry what we just learned about decommodifying with supply & demand science.
In a market where speed often overshadows substance, how can you set your SaaS apart?
Here’s the not-so-secret formula:
craft quality + build genuine demand.
Increase the quality and supply is naturally constrained.
Here are 5 actionable ways to combine service boosting with demand gen… Ensuring your offering isn’t just another commodity in the busy digital space.
Personalized Onboarding Experience ⭐
Personal touch in a digital world goes a long way. Instead of generic onboarding processes, invest in 1:1 sessions. This could mean one-on-one walkthroughs, tailored setup assistance, or dedicated support during the initial phase. Personalization not only makes your users feel like they’re getting top-shelf service, but it also creates a very real constraint on how many clients you can onboard daily. Imagine if you gave 1:1 onboarding calls with your customers; how many could you realistically do in a day? You’re increasing the level of value, and supply is naturally constrained.
Showcase Success through Status Symbols 🙌
People love to belong and be recognized.Create exclusive status symbols for your early adopters or most engaged users. This could be as tangible as a plaque on your office wall with their names or as virtual as special badges on their profiles. This acknowledgment boosts their status and motivates others to engage more deeply with your service, creating a community around your brand.
Align with Customer Values 🤝
A product or service that aligns with customers’ personal beliefs can create fierce loyalty and demand. Whether it’s sustainability, privacy, or social responsibility, showing how your business values align with those of your customers can significantly elevate your brand’s appeal. This alignment turns your service from a mere utility into a statement, a choice that reflects the customer’s identity and values.
Limit Supply to Increase Demand 📈
Scarcity breeds desire. Consider implementing a members-only model or limited-time offers to create a sense of urgency. For instance, offering an advanced feature set exclusively to the first hundred sign-ups or time-bound access to premium support can spur prospects into action, turning FOMO into a powerful sales driver.
Leverage Time as a Luxury 💎
Position your SaaS not just as a tool, but as a time-saver. Show prospects how your service streamlines operations, automates mundane tasks, or simplifies complex processes, allowing them to focus on what truly matters. Saving time = the freedom to invest in growth, innovation, and life itself.
Better service, happier customers.
Finding a perfect balance between supply and demand is more than just a business strategy—it’s an art form.
By implementing these strategies, you’re elevating the quality of your service and intricately crafting the demand for it.
Remember, it’s not about being everything to everyone. It’s about being indispensable to the right ones.
