Let’s talk about something that feels like science fiction… but is creeping into our CRMs faster than most agency owners realize.

If you’ve spent time inside the HighLevel ecosystem, you already know it’s not just a CRM—it’s a full-blown business growth engine. But what happens when that engine starts thinking?

That’s exactly what came up during one of our most mind-expanding live sessions with Mario Aldayuz, Head of Partnerships here at HL Pro Tools. 

If you missed it, I’ve got you covered—because this convo wasn’t just about fixing workflows or debugging bots. It was about what’s next.

“Theory of Mind” AI – Say What?

Yeah, it sounds like something out of a college philosophy class—but stay with me.

Theory of Mind AI is the idea that a system can understand not just your commands… but your intent, your context, maybe even your emotional state. 🤯

We’re talking about a future where AI doesn’t just react to your instructions—it anticipates what you might need next.

Wild, right?

Now, to be clear, this isn’t something you’re turning on in your HighLevel subaccount tomorrow. Mario made that crystal clear. 

But he also pointed out that the shift toward emotionally aware AI is happening faster than most people expect.

And the implications for agencies? Massive.

Why Should You Care?

If you’re building automations inside HighLevel, this matters. Because the goal isn’t just to save time anymore. It’s to create smarter, more empathetic, and wildly personalized client experiences.

Imagine:

• An AI chatbot that tweaks its tone based on how a client is typing.
  
• Workflows that adjust based on how often a lead opens emails—or doesn’t.
  
• Voice AI that detects hesitation and flags a potential churn risk. 🛑

This isn’t just next-gen automation—it’s intelligent interaction. And for agencies who get in early? Big-time competitive advantage.

But Wait… Let’s Talk Ethics for a Second

With great power comes great responsibility—and this is no exception.

When AI starts interpreting human emotion and intent, the ethical lines start to blur. How much should an AI know about a user’s state of mind? How far should it go in simulating empathy?

These are questions the tech world is still figuring out. But here’s the good news: agencies like yours can help shape those answers. 🧩

Final Thought 🚀

Look, not everything shiny is worth chasing. But this? This is different.

Theory of Mind AI isn’t just a tech buzzword—it’s the future of how we build relationships at scale. The line between automation and empathy is getting thinner. 

Agencies who learn how to blend the two are going to dominate.

So, keep your eyes open, your workflows sharp, and your automations human(ish). Big things are coming—and you don’t want to be the one stuck asking ChatGPT how to catch up.

If you’re ready to push past the old-school way of doing things—we’re here to help.

Check out HL Pro Tools and let’s build something legendary!