If there’s one thing I’ve learned running an agency — it’s this: Your time is your most valuable resource.
And no, you can’t just make more of it.
On a recent coaching session, Mario Aldayuz, Head of Partnerships at HL Pro Tools, dropped a truth bomb that hit me right between the eyes:
“Your time is the one thing you can’t buy back.”
And let’s be honest — inside the HighLevel world, between running SaaS offers, onboarding clients, and answering 20 different Slack messages… it’s way too easy to get buried in busywork.
Let’s talk about how smart agencies are flipping that script. 👇
Stop Doing Everything Yourself (Seriously)
Here’s the trap: Most agency owners (especially new ones) think they need to touch every little part of the business.
The Result? Burnout. Frustration. Zero growth.
Mario’s advice?
- ✅ Outsource low-value tasks. (Tech support, onboarding, admin.)
- ✅ Keep your hands on revenue-generating activities (sales, strategy, client relationships).
- ✅ Use white-label partners like HL Pro Tools to handle the backend while you build the front end.
You didn’t start an agency to be glued to a help desk. You started it to build something massive.
Where You SHOULD Be Spending Your Time
If you’re wondering, “But Matt, what should I actually be doing?” — here’s your new playbook:
Focus on:
- 🧲 Lead generation and client acquisition
- 📈 Strategy and upselling to your best clients
- 🧠 Building out scalable systems that don’t need you every day
Delegate and automate:
- 🛠️ Client onboarding
- 💬 Tech support and troubleshooting
📋 Day-to-day task management
👉 The goal isn’t just to work hard. It’s to work on the right things.
You need to become the CEO of your business, not the “Chief Firefighter.” 🚒
Tools + Partners = Freedom
Here’s where things get fun: You don’t have to build all this alone.
✨ With automation tools like HighLevel, and white-label partners like HL Pro Tools, you can:
- Set up onboarding once and forget about it.
- Get customer support handled without hiring full-time.
- Keep growing while your backend runs like clockwork. ⏰
Mario’s words really stuck with me:
“Systems and outsourcing aren’t expenses. They’re your ticket to freedom.”
Ready to Build a Business That Works Without You?
If you’re ready to finally stop trading time for money and start scaling smarter —
👉 Check out hlprotools.com.
They’ve helped hundreds of HighLevel agencies (including mine) systematize, scale, and stay sane. 😎
