If you’ve ever tried launching a SaaS or SWAS offer and felt like you were building a plane while flying it, you’re not alone. 🛩️
I’ve been there. We’ve all been there.
That’s why I hosted a Zoom session with two powerhouse minds in the HighLevel world:
👉 Mario Aldayuz, Head of Partnerships at HL Pro Tools
👉 Farah Patel, Director of Special Projects at HighLevel
And let me tell you—Farah absolutely delivered. This guy isn’t just about tactics. He’s a strategic brain you want in your orbit.
Here’s a recap of what you missed (but shouldn’t miss again)
Start Simple, Grow Smart
Farah’s advice for SaaS builders?
“Start now. Figure it out as you go.”
I loved that. Too many entrepreneurs get stuck in “planning mode.” But momentum beats perfection every time.
He shared how his background in FinTech and SaaS taught him this golden rule:
💥 Contracts are important. But trust builds your business.
✅ Build personal relationships.
✅ Show up for your clients.
✅ Deliver results consistently.
Because a happy client who trusts you? That’s better than a thousand signed contracts.
Business Structure 101 (But Actually Useful)
We also dug into a topic most new SaaS founders avoid until it bites them: legal structure.
Here’s the simple version Farah gave us:
- ✅ Sole proprietor? Fine to start. Fast and flexible.
- ✅ Incorporated? Way better long-term. Liability protection. Better funding options. Easier to scale.
Don’t let paperwork scare you off. Just get the basics in place and upgrade as you grow.
Real-World HighLevel Fixes
Farah didn’t just drop theory—he got tactical. A few 🔥 nuggets:
🔧 Domain redirect issues in HighLevel?
Go to your settings and configure the redirect right there. No need to overcomplicate it.
💸 Billing clients at scale?
Use SaaS mode. Automate payments with clear plans. Keep it simple. Keep it recurring.
He made a great point:
The best systems are boring. If it’s easy to repeat and runs like clockwork, you’re doing it right.
What This Means for You
Whether you’re brand new to SaaS or knee-deep in clients and chaos, here’s the big takeaway:
Don’t overthink it. Just start. And surround yourself with people (like Farah) who’ve walked the walk.
Want more conversations like this one? 👉 We do this stuff all the time!
if you ever need done-for-you snapshots, white-labeled support, or advanced HighLevel setups without the tech headaches…
We help agencies scale smarter, not harder. Let’s build your empire.
Cool Free Thing: Steal Our Testimonial Workflow ⭐️
Before you can help businesses with your service, you need to build trust.
And what builds trust fast? Testimonials.
But asking for them? Organizing them? Turning them into content?
Total pain.
So… I want to give you our exact Testimonial Workflow. It’s what my team uses to:
✅ Automatically request client feedback
✅ Edit it down to gold
✅ Organize everything in one place, ready to show off
It works like magic—inside HighLevel—and you can have it for free.
