Let’s talk about something that’s a total game-changer for growing your business—events.

In a recent live session with Mario Aldayuz, Head of Partnerships at HighLevel Pro Tools, he dropped some amazing insights on how to turn your event presence into real customer acquisition.

And trust me, the tips he shared are stuff you can start using TODAY.

So, whether you’re just starting your agency or you’ve been in the game a while, here’s how you can use events to score big with potential clients—and actually get them to convert.

Why Events Are Goldmines for Client Acquisition

Let’s be real—online marketing is awesome, but nothing beats the power of face-to-face connections. 

That’s where events, like local expos or trade shows, can really work in your favor. It’s a chance to meet people, show off your brand, and make a lasting impression.

But the trick is, you’ve got to do more than just show up. You’ve got to be strategic, fun, and stand out from the crowd. So, how do you do that? Let’s dive in.

1. Keep It Fun and Interactive

People aren’t going to remember your booth if you’re just sitting there with a brochure. You need to make them engage.

Mario talked a lot about gamification—making your booth something that draws people in. 

For example, raffles are a killer way to get people to stop by. 

Make them come back to claim their prize by giving them a reason to check in again. A little mystery goes a long way.

Also, QR codes—don’t sleep on them. You can link to a landing page that offers a demo, a lead magnet, or even reviews. 

2. Design Your Booth for Maximum Impact

Your booth is your brand’s first impression, and first impressions matter. 

You want it to look professional but also cool enough that people feel compelled to stop by and see what you’re all about.

When it comes to design, keep it simple but eye-catching. 

Mario made a great point about clear messaging—make sure people instantly know what you do and why they should care.

And don’t just stand there—interact. Offer demos of HighLevel’s features, like automated SMS campaigns or review generation, so people can see your product in action.

3. Give Something Worthwhile

People love free stuff (no surprise, right?). But don’t just give out generic swag that’ll get tossed in the trash. Instead, give away something that has real value. 

Think about offering access to a special demo or exclusive content that they can only get at the event.

4. Follow Up Like a Pro

So, you’ve done the work to get people interested and excited. Now, don’t drop the ball. 

Make sure you’re following up quickly after the event. People can easily forget you if you don’t stay on their radar.

Reach out with a personal email or call to thank them for stopping by and remind them of what you offer. 

This is also a great time to send them the promised demo or lead magnet and get the conversation going. 

The faster you follow up, the higher your chances of converting those leads into real customers.

Wrap-Up: Events Are an Untapped Goldmine

If you’re not already using events as part of your marketing strategy, now’s the time to start.

 Whether it’s a small networking event or a big expo, the opportunities for client acquisition are endless. 

But remember, it’s all about engagement, interaction, and value.

Need Help Making the Most of Your HighLevel Strategy

If managing your workflows or setting up your marketing for events is giving you a headache, don’t sweat it. We specialize in making HighLevel work for YOU.

👉 Check out HL Pro Tools for expert support, killer strategies, and resources that’ll help you turn every event into a success. Visit HL Pro Tools Now!