Let’s say your goal is to learn Spanish.
You could open Duolingo for 10 minutes a day. That’s reasonable.
But what’s absurd?
Quitting Netflix and watching only Spanish content.
Talking to a tutor daily.
Labeling everything in your house.
Reading a book a week… in Spanish.
But give it 90 days?
You’d probably find yourself dreaming in a new language.
Why? Because the input was so wild… the result became unavoidable.
Most people choose “reasonable” goals
The secret to winning in business? Don’t be like most people.
Reasonable input:
Post a blog once a week.
→ Maybe a little traffic.
Absurd input:
Post 20 blogs a week.
→ We did this. 6,000 monthly organic visitors, no ads, no hacks.
Reasonable input:
DM 5 people per day.
→ Hope one replies.
Absurd input:
DM 100 businesses daily.
→ You will get responses. The math forces it.
The framework: Absurd Inputs
Here’s the question you should be asking yourself:
“What input would make success feel inevitable?”
Now break it down into a formula. These are the factors:
Volume
Create so much signal the algorithm (or the market) can’t ignore you
Frequency
Show up so often you collapse the feedback loop and learn 10x faster
Intensity
Sprint hard for 4 weeks and buy yourself 4 months of momentum
How do you make it sustainable?
Absurd doesn’t have to mean forever.
It just needs to mean enough to tip the scale in your favor.
Think of it like this:
Sprint → System → Sustain
- Sprint to create traction.
- Systemize the process so it doesn’t rely on your willpower.
Sustain at a level that still outpaces the average (without burning out!)
Watch this: Work to Publish
If this idea speaks to you, go watch this YouTube video by Jack Conte.
It hits home for creators, entrepreneurs, and anyone trying to beat perfectionism with output.
“Don’t work to polish. Work to publish.”
That single mindset shift makes absurd inputs feel achievable.
Because most people are stuck polishing…
While someone else is winning by hitting publish 10,000 times.
Your goal this week
Pick a goal.
Now ask yourself:
“What’s the absurd input version of this + how can I make it easier to repeat?”
Then:
- Start your sprint
- Track your inputs (not just outcomes)
- Systemize the wins
You don’t need to do it forever.
You just need to do it long enough for the math to start working in your favor.
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Before you can help businesses with your service, you need to earn their trust.
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