Imagine you’re running a marketing agency.
Let’s think of an average day of you running your marketing operations.
In a single packed business day, you review your campaigns’ status, review your content, check the performance of your publications, and track appointments in your calendar.
Not only does each platform have its monthly fee, but working with several apps takes up a lot of time.
Wouldn’t you prefer to streamline everything you do in a single platform?
No more multiple logins and subscriptions, just one monthly payment and platform.
Well, HighLevel does that for you!
If you’ve been in the marketing space for some time now, you’ve probably heard of it and have questions about the platform.
Who created it? Who is it aimed at? And a critical one, how much does it cost?
In this blog, we will answer all those questions and help you understand HighLevel and whether it’s the right fit for you.
Key Takeaways
- HighLevel is an “all-in-one” marketing platform that improves business efficiency by centralizing various tasks related to sales and marketing in a single location.
- HighLevel is also perfect for agencies, businesses, and professionals who use several platforms to manage their marketing efforts.
- HighLevel has two pricing plans: the Starter Plan for $97 monthly and the Unlimited Plan for $297. Both offer a 15-day free trial.
- There are several onboard resources and 24/7 support to help new users adapt to HighLevel quickly.
Understanding HighLevel
Let’s start from the beginning.
HighLevel is an “all-in-one” marketing solution created by Shaun Clark, Varum Vairavan, and Robin Alex back in 2018.
Their vision was simple: do everything from one place instead of using various platforms to manage an agency or business.
Marketing agencies and professionals need A LOT of tools for their job every day.
Instead of learning to use several platforms and spending a monthly fee on each one of them, HighLevel takes care of everything in a single place.
What can HighLevel do? Here are some of the features of the platform:
- Workflow Automation so that you can automate day-to-day marketing activities
- Website Builder so you can replace Squarespace or Wix
- Funnel Builder that rivals LeadPages and Clickfunnels
- CRM & Pipeline Management
- Courses & Products
- Reputation Management
- Tracking & Analytics
- White Label Mobile App
- Grey-labeled Mobile app
Who is HighLevel For?
HighLevel is perfect for anyone who wants to optimize their marketing efforts.
When the platform was created, its main focus was on marketing agencies. However, its flexibility and features makes it perfect for anyone interested in marketing.
If you are a one-man army marketing expert, a marketing agency, or a company looking to improve its marketing, HighLevel is a great option.
If you’re not sure if the platform is what you need in your industry, HighLevel has several playbooks for different industries on its website, including:
- Marketing Agencies (duh)
- Legal Practice
- Coaching & Consultation Agency
- Hair & Nail Salon
- Health & Wellness Business
- Home Service Business
- Insurance Company
- Medical Practice
- Dental Practice
- Real Estate
- Restaurant & Bar
- Travel & Hospitality
Are GoHighLevel and HighLevel the same?
If you have read about HighLevel, you may wonder about the difference between GoHighLevel and HighLevel. The answer is simple: both are the same!
When the founders tried to buy the domain to create their website, HighLevel was unavailable.
They decided to use GoHighLevel instead, which led to a misconception about the product’s name.
Now, you’ll see people refer to it by HighLevel, GoHighLevel, HL and GHL – the platform is so robust it has 4+ names!
HighLevel Pricing
Flexibility is one of the core principles of HighLevel, and pricing reflects that.
Users have two options: the Starter Plan and the Unlimited Plan.
Additionally, there’s a third invite-only Agency Pro Plan.
Starter Plan:
This is the more affordable option available, yet the value it offers is incredible.
This plan is available for $97 monthly.
While other platforms hide their best options behind a high paywall, HighLevel lets its users use most of its features.
The Starter Plan includes all the CRM tools, social media planning, communications management, pipeline and website creator, and more.
The only features not available in this option are unlimited sub-accounts, API access, and branded desktop apps with custom domains.
This plan is perfect for small businesses or professionals with few clients looking to integrate digital marketing tools into their strategy.
Unlimited Plan:
If the Starter Plan is such a good deal, it might be hard to think the Unlimited Plan is worth it. But it is.
This plan costs $297 monthly. It includes everything from the Starter Plan with some great additions, such as:
- API access for non-native integrations with other platforms
- Branded desktops apps
- Custom domains
- Unlimited sub-accounts
- White Label SaaS
This plan allows you to level up your service to your clients, including a white label of HighLevel that you can rebrand and sell for additional income.
If you’re a marketing agency with multiple clients and accounts to manage, this plan gives you everything you need and more if you need to scale.
Agency Pro Plan
This is la crème de la crème among HighLevel offerings.
Also called SaaS Pro, this plan costs $497 per month and is only available with a special invitation.
This option is aimed at those interested in white labeling and reselling the platform, as well as big companies and agencies with complex workflows.
Agency Pro users get access to everything in the Unlimited Plan, with some sweet extras focused on optimizing HighLevel’s SaaS options.
These are the exclusive features of this plan:
- Auto sub-account creation: automatically create sub-accounts to streamline your client’s onboarding
- SaaS Configurator: configure software packages and plans for your clients.
- Auto rebilling: Automatically rebill your clients for text, email, calls, and more.
Free Trial and Promotions
HighLevel offers us a couple of good options to let you try the platform before deciding.
Both the Starter and Unlimited Plans offer a 14-day free trial. The Agency Pro Plan offers 30 days.
You can upgrade and downgrade between plans anytime, but once the payment has been processed, there is no money-back guarantee.
Also, each plan gets its free trial. You can start with the Starter Plan and upgrade to the Unlimited Plan for up to 28 days of free trial.
If you want to save more, you can opt for annual billing, which will give you 20% off your plan.
Remember that certain functionalities like email and SMS services might have an additional cost based on usage.
Getting Started with HighLevel
We all know how hard learning to use new software can be.
Some people even prefer using the same tools because they don’t want to waste time learning new ones.
Considering how much you can do with the Platform, setting up might seem overwhelming, especially for those looking to use most of its features.
Thankfully, HighLevel has a user-friendly focus, including helping newcomers overcome the learning curve.
Not only are several onboarding resources and tutorials available (here), but live chat support and Zoom are also available 24/7.
Revolutionize your Marketing Strategies with the Help From an Expert
If you’re looking for an all-in-one solution, you want to be efficient and get results as soon as possible, right?
HighLevel is powerful. It gives you everything you need to solve all your marketing needs in a single place. But as with every tool, you need to master it.
There’s no better way to make the best of HighLevel than with the help of an expert! We can take care of that for you.
Visit hlprotools.com and sign up to get all the help you need to make the best of all HighLevel features.